Influencer Marketing Team Lead

About the Position

We are looking for an Influencer Marketing Team Lead to join our team at United Tech. This is a unique opportunity to establish and grow the influencer marketing strategy for a brand-new product from its inception. You will be responsible for converting creators and communities into a consistent stream of targeted traffic and sign-ups across Instagram, TikTok, Facebook, Reddit, and Quora. Your role will involve setting clear goals, managing your own area of responsibility, and working with an agreed budget.

Responsibilities

• Build and lead a team of 2–3 people: SMM Manager, Influencer / Outreach Manager, and Community Manager
• Find influencers, creators, and communities through manual search, referrals, analytics tools, and local agencies, and maintain a database of contacts and placements
• Assess audience fit by GEO and language, real reach, engagement, comment quality, and signs of fake activity
• Negotiate with creators directly or through managers and agencies on pricing, test and package placements, and timelines
• Prepare briefs, scripts, and key messages with a clear call to action to visit the website
• Run direct ad integrations and content seeding across Instagram, TikTok, Facebook, Reddit, and Quora, adapting each piece to the platform
• Manage the product’s social media channels
• Handle agreements, content usage rights, payments, the publication calendar, and delivery control
• Set up tracking of clicks and leads via UTM tags, links, and events together with the analytics team
• Analyze traffic quality, conversion, and cost per result, test hypotheses, repeat winning placements, and reallocate the budget
• Prepare regular reports on budget and results with conclusions and a plan for the next cycle

Requirements

• Influencer Marketing
• Social Media Management
• Community Management
• Content Seeding
• Budget Management

Nice to Have

• Digital Marketing
• Negotiation
• Data Analysis
• Team Leadership

We Offer

• Full-time position
• Senior level role
• Competitive salary
• Professional growth opportunities

About the Company

This is a web-first platform for real-time text and video communication, built around instant connections between real people. Users can start a text chat without registration or join a video session after logging in, directly in the browser, fast and frictionless. The product leverages an AI-powered matching system and combines AI-driven and human moderation to ensure safe interactions, high-quality content, and scalable platform growth.

Apply now and be part of our innovative team!