About the Position

Our partner, a European innovative beverage company, is currently considering candidates for the position of Influencer Partnerships Manager at their office in India.

Role overview:

We’re seeking an ambitious professional to become the face of our brands in India’s social media landscape.
Your mission: find, engage, and manage micro-influencers across the country, transforming them into genuine ambassadors for the brand.
Location: New Delhi or Mumbai (with regional travel)
Reporting to: CMO EXPORT + India Country Marketing Lead
Budget responsibility: Full P&L accountability and campaign ROI ownership

Responsibilities

Discovery & Recruitment

Find stars in every corner of India - from Punjab to Kerala, from Hindi bloggers to Tamil TikTokers
Build comprehensive databases of micro- and macro-influencers by region, language, and audience
Analyze audience quality - filter out bots, fake accounts, and inorganic traffic

Negotiations & Contracts

Negotiate win-win deals - pricing, exclusivity, content usage rights
Create bulletproof agreements working with legal team
Manage finances - no advance payments, performance-based compensation only

Campaign Management

Create detailed briefs for influencers - what to shoot, how to present products, key messages
Control content quality - from concept to publication
Coordinate with teams - creative, digital, and field sales

Analytics & Reporting

Measure effectiveness - reach, engagement, conversions, ROI
Report to leadership on results and recommendations
Optimize strategies based on data insights

Requirements

Experience & Education

3+ years in marketing, with influencer management experience in India
FMCG/beverages/lifestyle brands - category understanding is crucial
Agency or major beverage brand experience preferred

Localization & Culture

You know the culture from within
Multi-state work experience - you understand regional nuances
Fluent English & business Hindi - can communicate with local teams

Technical Skills

Analytics tools - audience verification, fraud detection
Excel/Google Sheets - comfortable working with data
BigQuery/SQL - plus for deeper analytics
Complex negotiations - can deal with diverse personality types

Personal Qualities

Absolute integrity - zero tolerance for kickbacks and corruption
Diplomatic approach - can find common ground with creative personalities
Stress resilience - comfortable working in bureaucratic structures
High energy - ready for travel and active fieldwork

We Offer

Salary Range: Please share your salary expectations that would motivate you to change jobs.
Opportunity to launch a new RTD mocktail category in India
Work with an international energy drink brand
Substantial budget for experiments and scaling
Career growth in a global company
Travel across India and possible trips to HQ

About the Company

Join a European innovative beverage company and be part of a dynamic team that values creativity, integrity, and growth.

We look forward to receiving your CV at [email protected]

Influencer Partnerships Manager

Job description