Influencer Senior Manager (NorthAm)

About the Position

We are seeking an ambitious Influencer Senior Manager for North America to lead Wise’s influencer strategy, focusing on measurable customer growth.

Responsibilities

North America Strategy and Leadership

• Own the North American influencer strategy, setting clear priorities across the US and Canada.
• Build annual and quarterly plans covering audiences, creators, channels, and investment.
• Own regional forecasting and budget recommendations, using performance insights to scale opportunities, improve efficiency, and redirect investment.
• Represent influencer marketing in regional planning and bring North American insights into our global strategy.

Market Growth

• Directly own and scale Wise’s influencer strategy in Canada, from market planning and creator identification through to execution and optimization.
• Support the existing US Influencer Manager with strategic direction and opportunity sizing while they retain ownership of market execution.
• Build a locally relevant Canadian program and test new propositions, formats, and partnerships to define the market’s long-term growth roadmap.
• Ensure all North American influencer activity follows applicable regulatory, disclosure, brand-safety, and procurement requirements.
• Manage senior relationships with relevant agencies, creator partners, platforms, and tools to improve program quality and scale.

Wise Business Influencer Strategy

• Develop and lead the global influencer strategy for Wise Business, beginning in North America and defining the role creators can play in reaching and converting business customers.
• Identify priority audiences and creator segments, and partner with the Wise Business team on positioning and messaging.
• Run structured tests to determine which creators, messages, formats, and commercial models drive qualified customers, using the results to build a scalable roadmap.

Requirements

• Extensive influencer marketing experience across the US and Canada, with a track record of building programs that drive measurable customer growth.
• Focus on meaningful insights and the metrics that drive real impact.
• Ability to set a clear regional strategy while remaining close enough to execution to understand what is working.
• Experience marketing to small businesses, entrepreneurs, or freelancers.
• Commercially and analytically strong, with experience managing budgets, forecasts, and performance.
• Effective cross-functional collaborator who can connect regional and global teams around shared priorities.
• Comfortable operating within a global reporting structure while being embedded in a regional team, and can connect both groups through clear communication and shared priorities.

Nice to Have

• Experience building influencer or ambassador programs in fintech, financial services, or another regulated industry.
• Affiliate or performance-partnership experience.
• Experience leading and developing high-performing marketers.
• French-language skills or experience marketing in Quebec; proficiency in other languages is also valuable.

We Offer

• Competitive salary: USD 109,000 - USD 139,000 yearly.
• Hybrid workplace model requiring office presence (at least 3 days).
• Opportunity to be part of a diverse, equitable, and inclusive team.

About the Company

Wise is a global technology company, building the best way to move and manage the world’s money. Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money.

Min fees. Max ease. Full speed.

For everyone, everywhere. We're people building money without borders - without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable, and inclusive.

We're proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission, and able to progress in their careers.

If you want to find out more about what it's like to work at Wise, visit Wise.Jobs.

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Job Location

Austin, United States