Integrated Campaign Manager – Japan

About the Position

We are seeking an Integrated Campaign Manager – Japan to lead field marketing initiatives and execute integrated campaigns, focusing on Tier 1 financial services accounts and corporates.

About the Company

Ideals is a global B2B SaaS product company recognized as the most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 300,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.

Responsibilities

• Regional growth & pipeline strategy

  • Co-own the Japan growth and pipeline plan with the Regional Japan Sales.
  • Translate global positioning and ABM strategy into a clear regional marketing plan.
  • Identify whitespace, upsell/expansion opportunities and recommend where to focus marketing and sales effort.

• Integrated campaign planning & execution

  • Build and run multi-channel campaigns for priority accounts and segments.
  • Orchestrate digital, content, ABM, SDR and event motions into coherent journeys.
  • Localise global campaigns and narratives to resonate with Japanese buyers.

• Field marketing & executive events

  • Own Japan executive events strategy: C-level roundtables, dinners, briefings, conference activations, and bespoke experiences.
  • Ensure events are anchored in campaigns with clear pre-event air cover and rigorous post-event follow-up.
  • Partner with Sales and SDRs to qualify attendees, build the right attendee list, and convert event interest into concrete next steps and opportunities.

• Sales & BDM partnership

  • Act as the day-to-day marketing counterpart for Japan sales and BDM teams.
  • Co-create account plans and plays for Tier 1 accounts.
  • Equip BDMs with campaign toolkits aligned to each integrated program.

• ABM & account-based plays

  • Work closely with the global ABM and Digital teams to deliver ABM programs for strategic accounts.
  • Use intent data, engagement signals, and sales insight to prioritise accounts and design next-best-action plays.
  • Test and refine offers, formats, and channels to improve meeting rates and opportunity creation.

• Measurement, insight & optimisation

  • Define KPIs and success metrics for all campaigns.
  • Monitor performance in real time and bring data-backed recommendations.
  • Partner with RevOps and Marketing Ops to ensure clean tracking across CRM and marketing platforms.

• Voice of the customer & market

  • Stay close to what’s happening in the Japan financial districts.
  • Share clear, simple insights with Product Marketing, Content, and leadership.
  • Find real customer stories and use cases from the region and work with the team to turn them into strong materials for campaigns and sales teams.

Requirements

• Native Japanese Proficiency
• Business English Proficiency
• 3+ years of experience in B2B marketing, with a focus on integrated campaigns, field marketing, ABM or demand generation
• Proven track record in end-to-end field marketing execution, including managing physical/virtual events (targeting a minimum of 10+ events per year)
• Comfortable operating as both strategic planner and hands-on operator
• Strong relationship-building skills; able to become a trusted partner to senior sales leaders and credible in conversations with C-level stakeholders
• Data-literate and experiment-minded: able to read dashboards, interpret performance, and propose clear next steps
• Excellent written and verbal communication skills to turn complex ideas into sharp, compelling narratives for senior decision-makers
• Based around/in Tokyo with the ability to spend periodic time in person with Sales and customers across Tokyo as needed (expect c. 20 to 30% travel for events and account visits)

Nice to Have

• ABM experience
• Demonstrated experience co-planning pipeline with sales and owning programs that lead to meetings and opportunities, not just activity.

We Offer

• Remote-first flexibility to shape your ideal workday
• Home workplace budget
• Co-working expense coverage
• Individual IT budget for extra equipment
• Top-tier tech and AI-powered tools
• Access to Ideals Academy with numerous courses
• Investment in external learning and development activities
• Guidance in Personal Development Plan creation
• Professional literature and subscriptions coverage
• Support of your passion as a speaker or writer
• Internal talent mobility opportunities
• Tailored Wellness Package to support your physical and mental health
• Funding for sports competitions
• Paid health-related time-off
• Team gatherings in global locations
• Generous internal referral program