Integrated Campaigns Manager - Stablecoins, Crypto, and Bridge

About the Position

Integrated Campaigns Manager - Stablecoins, Crypto, and Bridge

We are seeking an experienced and dynamic Integrated Campaigns Manager to join our Go-to-Market team at Stripe. This role will focus on stablecoins, crypto, and Bridge, driving impactful global campaigns.

About the Company

About Stripe

Stripe is a leading financial infrastructure platform for businesses. We empower millions of companies worldwide to accept payments, grow revenue, and explore new business opportunities. Our mission is to increase the GDP of the internet, and we have a vast amount of work ahead. This role offers an unparalleled opportunity to contribute to the global economy while engaging in meaningful work.

About the Team

Stripe’s global demand campaigns team is responsible for delivering marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. We work closely with sales and marketing teams to support Stripe’s business objectives and deliver impactful campaigns across various content, tactics, and channels. Our team continuously measures and refines strategies to enhance outreach, improve the customer journey, and support revenue growth.

Responsibilities

• Own the overall campaign strategy and plan for Stripe’s stablecoin and crypto products (including Bridge), and drive the global, cross-functional workstream for activation and impact.
• Partner with various teams to define and implement campaigns, including comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more.
• Work with regional marketing to ensure local relevance and advise on campaign delivery.
• Deliver campaigns via multiple channels, including digital, web, email, online events, direct mail, social, events, sales plays, and more, in partnership with functional and regional teams.
• Partner with product marketing and content/editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions/offers, etc.
• Use and/or recommend leading tools to improve or accelerate the work of the campaigns function.
• Act as an expert for your owned audience/solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.
• Track, analyze, and report on campaign performance metrics, with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy.

Requirements

Minimum Requirements

• 8+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional/field marketing, and/or account-based marketing, with demonstrated increase in scope.
• Exceptional knowledge of the fintech industry landscape, trends, and technology.
• Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline.
• Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data.
• Exceptional presentation, writing, and communication skills, especially to executive stakeholders.
• Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups.
• Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions.

Preferred Qualifications

• Experience at a highly dynamic, fast-growing tech company.
• Experience in the payments, financial technology, or adjacent industries or marketing fintech and/or crypto solutions.
• Integrated campaigns experience focused on select audiences: crypto, enterprise, financial services, fintech companies.
• Product campaigns experience focused on payments, crypto, financial services, and/or embedded finance.

In-Office Expectations

Office-assigned Stripes in most of our locations are currently expected to spend at least 50% of the time in a given month in their local office or with users. This expectation may vary depending on role, team, and location. For example, Stripes in Stripe Delivery Center roles in Mexico City, Mexico, Bengaluru, India, and Dublin, Ireland work 100% from the office. Also, some teams have greater in-office attendance requirements, to appropriately support our users and workflows, which the hiring manager will discuss. This approach helps strike a balance between bringing people together for in-person collaboration and learning from each other, while supporting flexibility when possible.

Pay and Benefits

The annual US base salary range for this role is $159,500 - $239,300. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. This salary range may be inclusive of several career levels at Stripe and will be narrowed during the interview process based on a number of factors, including the candidate’s experience, qualifications, and location. Applicants interested in this role and who are not located in the US may request the annual salary range for their location during the interview process.

Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits; and wellness stipends.

We Look Forward to Hearing from You

At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out-and set you apart-especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.

Apply now

Please find our California applicant personal information notice here.

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Company: Bridge

Team: Go-to-Market

Office location: San Francisco Bridge HQ

Employment type: Full time