International Growth – CRM, Loyalty & Incentives Manager

About the Position

International Growth – CRM, Loyalty & Incentives Manager

Tripadvisor is seeking an International Growth – CRM, Loyalty & Incentives Manager to drive regional growth through localized CRM and incentive strategies. This role is based in London, UK, with a hybrid work arrangement requiring 2 days per week in the office.

Responsibilities

• Localized Incentive Design: Develop and test regional-specific incentive structures based on local consumer behavior.
• Market Localization: Adapt global CRM strategy for regional nuances, directing priorities for email, push, and SMS campaigns.
• Opportunity Mapping: Identify untapped growth levers in specific regions through data analysis and market research.
• Competitive Benchmarking: Perform quarterly audits of international competitors to ensure CRM and incentive tactics remain ahead of market trends.
• Predictive Retention: Use AI modeling to identify "at-risk" segments and deploy preemptive incentive offers.
• AI-Driven Content: Utilize GenAI tools to scale localized content creation and perform sentiment analysis on regional feedback.

Requirements

• Cross-Cultural Literacy: Proven experience managing CRM and/or incentives in at least two distinct global regions.
• Incentive Psychology: Deep understanding of behavioral economics and how it varies by culture.
• AI Proficiency: Ability to use AI for insight generation, prototyping new ideas, and accelerating output.
• Analytical Rigor: Strong analytical skills and the ability to interpret test results and form new hypotheses and learning agendas.

We Offer

• Competitive compensation packages, including base salary and annual bonuses.
• Flexible schedule with a remote-friendly approach to collaboration.
• Donation matching, tuition assistance, and an annual lifestyle benefit.
• Travel perks, employee assistance program, health benefits, and a generous referral scheme.

About the Company

The Tripadvisor Group connects people to experiences worth sharing, aiming to be the world’s most trusted source for travel and experiences. Our subsidiaries include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork.

We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please reach out to your individual recruiter or our team at [email protected].

For more information about careers at Tripadvisor, email us at [email protected].