Internship Digital Campaign Strategy (m/f/d)

About the Position

Internship Digital Campaign Strategy (m/f/d)

We are looking for an enthusiastic intern to join our team in Munich. As an Intern in Digital Campaign Strategy, you will support our team in managing and optimizing our credit card campaigns (PAYBACK American Express & Visa). You will work in a data-driven way, analyze campaign performance, and help derive concrete optimization measures. At the same time, you will actively contribute to the further development of our reporting setups.

Responsibilities

• Campaign analysis & reporting: You independently maintain weekly reports, evaluate marketing activities and campaigns, analyze performance data, and derive optimization measures.
• Data-driven optimization: You support the growth strategy of our credit card business.
• Team collaboration: You independently manage and coordinate internal interfaces, communicate with our partners, and actively contribute your ideas.
• Own projects: You take ownership of smaller projects, e.g. exploring new marketing channels.

Requirements

• Currently studying Business Administration, Marketing, Data Analytics, or a comparable field and are available for six months.
• Enthusiastic personality with the drive to push topics forward and develop new ideas.
• Ideally have first experience in online marketing and digital media.
• Enjoy working with numbers, data, and analyses and have a structured way of working.
• Solid Excel skills and confident using PowerPoint.
• Work independently and proactively drive topics forward.
• Fluent in German and have a good command of English.

We Offer

• Working On-Site: This position is fully based at our Munich office. Enjoy direct collaboration, spontaneous exchange of ideas, and being part of a strong team environment every day.
• Flexibility: Vacation depending on your model (24 days/year for internships, 12 days/year as a working student).
• Food & drinks: Mostly free, healthy and varied meals, daily fresh fruit and popcorn, plus coffee and tea.
• Health & fitness: Free access to our in-house gym, health weeks, massages, and physiotherapy on-site.
• Culture: Team events, student lunches, and an open “come as you are” mentality.
• Development: Individual internal trainings and various development opportunities.
• Mobility: Mobility allowance equivalent to the Deutschlandticket, central location, and subway right outside.

Compensation

• Mandatory internship: €1,000 / month
• Voluntary internship: €2,224 / month
• Working student (Bachelor): €17 / hour
• Working student (Master): €20 / hour

About the Company

PAYBACK is Germany’s leading loyalty program and one of the largest data-driven marketing platforms worldwide. Our solutions reach millions of people every day.

With over 1,000 colleagues at our Munich office, we develop all technical solutions in-house and combine data, technology, and marketing to create measurable impact. You can expect interdisciplinary teams, real ownership, and an open, innovation-driven culture.

The PAYBACK GROUP values diversity – come as you are.