Brand Business Leader (PPD)

About the Position

We are seeking a Brand Business Leader (PPD) to develop and implement the omnichannel brand strategy, manage product portfolio, and grow brand equity in Tokyo, Japan.

Responsibilities

Ownership of the brand strategy and vision

• Develops the omnichannel brand strategy in a B2B, B2C, and business-centric approach
• Develops a growth plan and implements, including price strategy
• Develops overall product launch plan while validating campaigns, ensuring brand equity consistency across touchpoints
• Supervises O+O marketing plan and cycle, aligning with entities
• Supervises POS, Salon strategies
• Supervises Communication/Media plan
• Supervises Media / Advocacy and Education plan

Product portfolio management & communication

• Prepares launch plans, briefings, and reportings with internal and external stakeholders
• Manages sales forecasts with channel owners
• Creates forecasts for new products, launches
• Manages A&P in agreement with the deputy GM of the division

Team development

• Manages marketing team, including product team
• Builds a high-performance team and creates a collaborative, inclusive place to work

Collaboration

• Works with local corporate team, regional (Zone), global teams (DMI) to share and adapt activations, frames

Requirements

Must Have Experience 必須項目

• Business level fluency in both Japanese/English
• Marketing management with +5 years of experience
• Leadership role and people management
• Experience in haircare and color category and brand building
• Financial knowledge (P&L, expansion analysis, sales forecasts)
• Omnichannel consumer journey marketing
• Media planning and executional knowledge
• Research and market data analysis
• Experience in B2B ecosystem with preferably also B2C experience

Preferred Qualification 希望項目

• BtoB, retail business marketing experience
• Paid, owned, earned digital marketing expertise

Skills required

• Marketing strategy design
• Brand portfolio management
• Data-driven decision making
• Budget management
• Stakeholder management
• People development
• Good presentation level
• Product pricing
• Content strategy design based on consumer journeys
• Omnichannel experience design

We Offer

• Full-time position in Tokyo, Japan
• Opportunity to develop and implement a comprehensive brand strategy
• Work with a dynamic and collaborative team
• Competitive compensation package

About the Company

[Company description if present]

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