Japan Content Strategy Lead

About the Position

Canva is seeking a Japan Content Strategy Lead to drive content impact and growth in the Japanese market. This role is a 12-month contract and is full-time.

About the Role

Content moves Canva, and ensuring our content is a driver of growth is crucial. As a Country Content Strategy Lead, you’ll partner closely with the Country Manager to ensure Canva has the right strategic content from your country (or countries), owning content as a growth engine and adapting strategies to support MAU, retention, and revenue impact.

You’ll work closely with the Country Design Lead to deliver content that drives business outcomes. You’ll also champion local relevance and trends that make international users feel Canva is for them, and work closely with country teams (SEO, Localisation, Creators, Product, Marketing) and regional stakeholders to ensure local content delivers high value and measurable impact.

Responsibilities

• Content Strategy & Execution: Prioritise and execute country content strategy and growth levers, owning content health and production for your country to drive relevance, scale, and business impact.
• Content Quality & Relevance: Ensure that your country’s content meets Canva’s standards, resonates culturally, and supports strategic growth metrics.
• Feedback & Insights: Gather input from sales, partners, and local peers to refine content strategies and enhance Canva’s country impact.
• Discovery & Performance: Own your country’s content performance across discovery, editorial ensuring the right local content is surfaced through search, recommendations, and editorial, and optimised for engagement, activation, and retention.
• Editorial & Trends Leadership: Execute your country’s editorial strategy across surfaces (e.g. Showcases), identifying and activating cultural moments in partnership with Marketing, Social and PR.
• Cross-Functional Collaboration: Act as a strategic partner to Country Manager and country peers to align priorities, unblock execution, and drive content-led growth.
• Creator & Partner Engagement: In collaboration with your country community and partnerships managers, build relationships with local creators and partnerships to activate a thriving content ecosystem.

Requirements

• 3-5+ years of experience in content strategy, regional business strategy and operations, partnerships, or similar roles within high-growth content, media or marketplace global technology companies.
• A deep understanding of content, trends, and aesthetics in your market (or markets), with a pulse on what resonates with local users.
• A proactive, solutions-driven approach, capable of balancing strategy with hands-on execution.
• Exceptional stakeholder management skills, with the ability to align cross-functional teams across regions.
• Experience working in fast-moving, dynamic environments, comfortable with ambiguity and change.
• Strong analytical skills to assess content performance and inform strategy adjustments.
• A track record of successfully managing production workflows, partnerships, and/or supporting and activating local creators.
• Language skills and cultural knowledge relevant to your geographic market, with ability to work effectively across different time zones.

We Offer

• Opportunity to work in a fast-paced, innovative environment.
• Collaborate with a talented and diverse team.
• Professional growth and development opportunities.

About the Company

Canva is a global creative platform empowering millions of people to design anything and publish anywhere. We are committed to fostering a creative and inclusive workplace where everyone can thrive.

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Interested candidates should apply through the provided link.

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