Jr Market Research Analyst (Consumer Behavior & Insights)

About the Position

NielsenIQ (NIQ) is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and unlocking new growth pathways for retailers and manufacturers. By combining proprietary data with state-of-the-art analytics, NIQ helps organizations across industries make confident, data-driven decisions in an ever-evolving marketplace.

The Consumer Behavior & Insights team focuses on understanding how consumers think, choose, and interact with products and brands, transforming complex consumer data into clear insights that explain both what is happening in the market and why. Working at the intersection of quantitative analysis, behavioral science, and storytelling, the team partners closely with clients and internal stakeholders to answer complex business questions and support strategic decisions across areas such as consumer trends, customer experience, shopper strategy, and go-to-market execution, helping clients stay ahead of evolving consumer needs and market dynamics.

As a Junior Market Research Analyst, you will support consumer research and insight development by working with large datasets to identify meaningful patterns in consumer behavior. In this entry-level role, you will collaborate closely with senior analysts and managers to transform data into clear, compelling insights and client-ready presentations, while developing strong analytical and storytelling skills. The position offers hands-on exposure to real business challenges, mentorship from experienced professionals, and opportunities for growth within NielsenIQ’s global organization.

Responsibilities

• Analysis of consumer behavior data using NIQ research tools, dashboards, and structured datasets
• Assist in developing insights that explain consumer motivations, decision-making processes, and evolving needs
• Prepare clear charts, tables, and visualizations that translate data into actionable consumer insights
• Contribute to the development of insight-driven narratives that explain the “why” behind consumer behaviors and market dynamics
• Participate in end-to-end consumer insight projects, from data structuring and analysis to final storytelling and delivery
• Ensure data accuracy, analytical rigor, and clarity in all consumer insight outputs
• Collaborate with cross-functional teams such as analytics, commercial, and client-facing teams to address consumer-related business questions
• Support senior team members in responding to client inquiries and ad-hoc analyses focused on consumer behavior trends
• Continuously build knowledge in consumer research methodologies, behavioral insights, and market dynamics

Requirements

• Minimum Bachelor’s Degree holder in Marketing, Economics, or relevant disciplines
• Experience in marketing research, consumer intelligence, or related field. Fresh graduates are welcomed to apply
• Advanced English or Spanish
• Strong analytical thinking
• Attention to detail and ability to deliver high-quality results
• Strong written and verbal communication skills, and ability to clearly pull together a story that will resonate with the client
• Strong willingness to learn and continuously develop new skills, with curiosity to explore new methodologies, tools, and approaches in consumer research and insights

We Offer

• Flexible work environment with Hybrid work model
• Peer to peer recognition program
• Comprehensive health insurance
• Wellhub (Gympass)
• Annual Bonus
• Career development tailored to NielsenIQ roles
• Access to on-demand learning content and NIQ social communities
• Mentoring programs

...and more!

About the Company

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the Diversity and Inclusion page.