Junior Digital Marketing Specialist

Consumer 📍 Amsterdam

About the Position

Ready to start your career in digital marketing? At Picnic, you’ll get the opportunity to develop into an expert in one of the most important areas of digital growth: our website and organic search. We’re looking for someone early in their marketing career who is curious, analytical, and eager to learn. Maybe you’ve completed a marketing internship, worked on digital campaigns, or created content for a website. What matters most is that you’re excited about digital marketing and want to understand what makes people discover and choose a brand online.

You’ll join an international team and learn how to grow Picnic’s website into an important customer acquisition channel. Along the way, you’ll build hands-on experience in organic growth, content, website optimization, and digital analytics.

Responsibilities

• Understand what customers are looking for: Research how customers discover brands online and identify opportunities for Picnic to reach them with useful and relevant content.
• Grow our organic traffic: Help increase Picnic’s visibility across Google search and AI search.
• Improve our website: Work with developers, designers, and copywriters to implement improvements to our website.
• Create better content: Help optimize existing pages and develop new content that is useful for our customers.
• Turn data into action: Use tools such as Google Analytics, Google Search Console, and Semrush to measure the results of your work and identify new opportunities.
• Experiment and learn: Come up with ideas, test them, analyze the results, and use what you learn to make the next improvement. Develop your organic growth expertise over time.

Requirements

• MSc. degree in Business Administration, Marketing, or equivalent
• Up to 1 year of hands-on digital marketing experience
• Fluent in Dutch and English. French or German is a plus.
• Strong analytical mindset with an interest in working with data and performance metrics.
• Proficient in using Google Sheets, Excel, or any other data tool to analyze and present insights.
• Passionate about using AI to automate, simplify, and improve everyday marketing tasks.
• Eager to learn and develop your digital marketing expertise.
• Excellent communication and teamwork skills.
• Strong affinity in the consumer retail industry.

We Offer

• 🥗 Fresh Lunch, coffee, and snacks: Our offices are equipped with fully-fledged coffee bars and a kitchen and chefs. They prepare delicious fresh and warm lunches every day so you can keep your energy up.
• 🚴🏼‍♂️ Health insurance discount & bike plan: We have a partnership with CZ (a health insurance provider). Picnic employees get a discount on CZ insurance packages between 5% and 15%. Furthermore, through our partnership with Lease a Bike, you can rent-to-own a new (e)bike at a discounted rate.
• 🏠 Relocation: If you’re moving from another country to join Picnic, we make it as smooth as possible for you. We’ll cover your flight costs for you and your partner and kids, your first month's rent and moving costs (up to €2000), and help you with the 30% tax ruling setup and application.
• ✍🏼 Learning & development: You’ll get ample opportunity to work on yourself at Picnic. We offer personal development through Lepaya courses, Academy trainings, and more. Interested in improving your mental wellbeing? Through OpenUp, you get free access to trained psychologists and many courses.
• All the rest: At Picnic, you get 25 holidays, we cover your travel expenses, and offer a pension plan. And your phone and laptop are on us, as well.

About the Company

This is Picnic, a company that operates in the tech and operations sectors, offering graduate programs and various teams to work with.