Tech Stack
Job Description, Responsibilities & Requirements
Junior Marketing Manager - Paid Social and App Marketing (all genders)
Location: Hybrid | Hamburg, Germany | Entry-level
About the Position
Join our dynamic Marketing Department as a Junior Marketing Manager specializing in Paid Social and App Marketing. Work in a hybrid role based in Hamburg, Germany.
About our Marketing Department
We create the ideas, formats, and platforms that shape how ABOUT YOU is seen and experienced, from large-scale events to digital formats that make our brand tangible and relevant. Our performance teams make sure those ideas reach the right people. By connecting creativity with data and technology, we ensure our campaigns are not just seen, but understood and continuously improved. And the scale is real: we're active in 26 countries, reaching more than 300 million people. We do it all with a team of fewer than 100. Everyone owns their work – and sees the impact of it.
Responsibilities
- Support the planning, execution, and optimization of app marketing campaigns (e.g., Facebook, Instagram, Google, Apple)
- Assist in defining, monitoring, and analyzing KPIs (e.g., ROAS, CPI)
- Support budget tracking and performance reporting
- Conduct analyses, A/B tests, and smaller experiments to improve campaign performance
- Monitor market trends and assist in identifying growth opportunities
- Collaborate with Design, Media, Analytics, and Tech teams on campaign execution and creatives
- Document results and help derive initial insights and recommendations
Requirements
- Degree in business administration or a related field (e.g., media management, e-commerce)
- First practical experience in app marketing or performance marketing (e.g., internships or working student roles)
- Strong analytical mindset and interest in data-driven marketing
- Knowledge of app marketing or paid social is a plus
- Excellent English skills, both written and spoken
Nice to Have
- Initial experience with tools such as Adjust, Meta Business Manager, Google Ads, Apple Search Ads, or similar platforms
We Offer
A Place Where You Can Be You
We take it as our responsibility to create an environment where everyone feels welcome, exactly as they are. Different backgrounds and perspectives make us stronger and shape our culture in ways that matter. What we stand for internally, we stand for as a brand: acceptance, inclusion, and a fairer approach to fashion.