Junior Marketing Officer

About the Position

Lesaffre, a key global player in fermentation with a €3 billion turnover and 11,000 employees across 96 nationalities, is seeking a Junior Marketing Officer to join our team in Ethiopia. Reporting directly to the Commercial Manager and functionally to the Middle East and East Africa Marketing Manager, you will play a pivotal role in driving growth, visibility, and market impact in Ethiopia.

Responsibilities

• Drive Marketing Strategy & Growth

  • Build and execute a local marketing roadmap aligned with the subregion Middle East & East Africa priorities and business objectives.
  • Identify growth opportunities, high-potential segments, and priority product categories.
  • Translate commercial goals into concrete marketing actions supporting sales and Baking Center activities.

• Activate the Market

  • Design and deploy end-to-end marketing campaigns with clear objectives and measurable impact.
  • Lead trade marketing and field activations to strengthen product visibility and customer engagement.
  • Ensure strong and consistent brand execution across all touchpoints.

• Own Digital, Media & Content

  • Lead local digital and social media activations, in line with regional guidelines.
  • Manage media executions and campaign rollouts with agency support when needed.
  • Drive the creation of high-impact content (product, educational, and technical), including video and training materials.

• Support Product Development & Portfolio

  • Contribute to product development and launch initiatives, from positioning to go-to-market execution.

• Manage Budget & Performance

  • Build and manage the annual marketing budget, ensuring efficiency and impact.
  • Track campaign performance, ROI, and key marketing indicators.
  • Deliver clear, concise monthly reporting to local and regional stakeholders.

Requirements

• Graduated in marketing, communication, or business.
• First experience in a communication, advertising, or digital agency, ideally in fast-paced or FMCG environments.
• Core Skills
  • Digital & social media marketing
  • Trade marketing
  • Media activation
  • Product marketing
  • Fluent in English (written or spoken)

We Offer

• A high-impact role with real market ownership.
• Exposure to regional and international marketing standards.
• A dynamic environment combining strategy, execution, and field activation.
• The opportunity to build, test, and scale marketing initiatives in a fast-growing market.

About the Company

Lesaffre, with a century of experience in fermentation, is committed to finding relevant answers to the needs of food, health, naturalness, and respect for our environment. We believe that fermentation is one of the most promising answers to the challenge of nourishing 9 billion people in a healthy way by 2050.

Working Better to Nourish the environment.