Junior Strategic Planner

About the Position

Junior Strategic Planner (Mensch)

Cologne, Germany

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About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

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About the Role

As a Junior Strategic Planner, you will combine curiosity, strategic thinking, and creativity. Together with the team, you will develop brand strategies, social content, and campaigns that reach people and keep brands relevant.

• Understand Brands: Familiarize yourself with brands, their goals, and challenges. Through targeted questions, discover what makes a brand special and how to elevate it to the next level.
• Insights & Trends: Observe what moves people, emerging trends, and how other brands behave. Your focus: TikTok, Instagram, and Co.
• Strengthen Brands: Develop strategies with the team and ensure brands inspire sustainably.
• Creative Ideas: From exciting observations, you will create ideas for social content, influencers, and campaigns, which you will further develop in close collaboration with the creative and social teams.
• Collaborate: Work with clients and our team, bringing ideas, briefings, and agreements to the point.
• Utilize Insights: Understand which approaches really work and take valuable inspiration for upcoming ideas. WPP's AI tools are at your disposal.

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Requirements

• Your Experience: You bring initial practical insights into marketing, communication, or strategy (e.g., from internships or cooperative studies).
• Brand Enthusiasm: You bring a genuine passion for brands and the ambition to position them strongly and contemporarily with clever ideas.
• Your Curiosity: You are interested in brands and advertising and want to understand what truly moves people in everyday life.
• Your Social Media Passion: You are familiar with platforms like TikTok and Instagram and know how good content works.
• Language Skills: You communicate fluently both verbally and in writing in German and English.
• Your Work Ethic: You are hands-on, work structured and independently, and enjoy taking on responsibility.

Additionally, you are: #proactive #creative #communicative

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What We Offer

• Work-Life-Balance: Thanks to flexible working hours with an emphasis on personal interaction in the office and supplementary remote work, your job adapts to your life. Overtime can be flexibly compensated.
• Vacation mode on: You receive 30 vacation days plus a flexible day – additionally, December 24th and 31st are off.
• Wellbeing first: Health benefits, attractive retirement plans, and mental health awareness days put your health at the center.
• Practice makes perfect: Develop yourself with our diverse training programs and use our internal career programs for your development in the WPP network.
• More than just a job: Expect unforgettable events, employee discounts, and other highlights like the Job Ticket, Wellhub, or the Job Bike.
• Be yourself: We warmly welcome everyone - diversity and equal opportunities are close to our hearts.

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About the Company

At T&P, we understand ourselves as a data-driven communications agency whose mission is to connect creativity, technology, and data in new, exciting, and effective ways. We call it the &Modell, and the premise is simple: Creation, strategy, media, and data/CRM work hand in hand, solving challenges as a team that works closely and in partnership with the client.

As WPP Media, we shape the future of media and consistently invest in our employees. Each colleague enjoys the benefits of the global network of WPP Media and WPP, to develop further and learn at the forefront of marketing and advertising. We live diversity and cohesion through numerous employee resource groups and regular internal events - for exchange, inspiration, and to celebrate our successes together.

WPP Media is an employer that promotes equal opportunities. We consider all applicants for all positions without discrimination. Our goal is a culture of respect and belonging, where everyone has the same opportunities to contribute and grow professionally.

Please read our Privacy Notice for more information on how we process the information you provide.

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