Lead Analyst, Programmatic Analytics
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Job description
About the Position
Lead Analyst, Programmatic Analytics
New York, NY
About the Company
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI.
Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
The Role
Zeta Global Corp. seeks a Lead Analyst, Programmatic Analytics and Strategy in NYC to serve as the client-facing lead responsible for communicating campaign strategy, reviewing campaign-based performance insights, and delivering narrative interpretations of data findings to external clients.
Responsibilities
- Partner with clients to understand business challenges.
- Design analytic and testing plans to derive actionable intelligence aligned with client marketing objectives.
- Own end-to-end campaign performance reporting, identify optimization opportunities, and recommend strategies such as expansion to additional channels, updates to targeting, or new analyses to address client business objectives.
- Review and evaluate performance of programmatic models across revenue, delivery performance, and pacing metrics.
- Pull and synthesize audience insights reports.
- Design and implement controlled tests to evaluate model performance and feature effectiveness within the programmatic advertising platform.
- Collaborate with internal Product and Engineering teams to assess measurement tools and provide feedback on automation and model features to improve campaign reliability, reach, and effectiveness.
- Develop innovative measurement tools and analytic solutions to advance the organization's programmatic analytics capabilities.
- Consult with clients on the development and alignment of marketing programs across online and omnichannel digital media channels.
- Determine campaign setup requirements including testing methodologies, reporting specifications, and optimization modeling parameters to ensure full impact and efficiency of programmatic campaigns.
- Communicate campaign optimization results to clients, demonstrating value delivered against original business goals through structured presentations and data storytelling.
- Use SQL for data extraction, transformation, and analysis.
- Use advanced Microsoft Excel, including pivot tables and data analysis functions.
- Communicate complex technical concepts clearly to non-technical clients and stakeholders.
- Use data visualization and presentation tools, including Microsoft PowerPoint.
Requirements
- Bachelor’s degree in Business Intelligence and Analytics, Marketing Analytics, Mathematics, or Statistics plus 4 years of experience required in the job offered or a similar occupation.
- 3-5 years of experience in a similar role.
- Proficiency in SQL, Microsoft Excel, data visualization, and data storytelling.
- Experience with programmatic advertising, campaign optimization, and audience insights.
We Offer
- Competitive salary: $144,414/yr
- Option to telecommute 2 days per week.
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
About the Company
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity, or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support, and advocate for one another. Learn more about our commitment to diversity, equity, and inclusion here: Zeta Global Diversity, Equity, and Inclusion
Apply for this Job
Send your resume to: S Arvelo, Zeta Global Corp., 3 Park Avenue, 33rd Floor, New York, NY 10016.
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