Lead Copywriter

About the Position

Lead Copywriter

Location

Remote (US)

Employment Type

Full time

Department

Marketing

Compensation

• Base Salary: $100K – $130K

About the Role

At G2, we’re committed to building an equitable and inclusive workplace for all. Our compensation program is rooted in market data, transparency, fairness, and individual performance. Compensation in an offer is determined by factors such as the candidate’s experience, relevant skills, and job-related knowledge.

We’ve built a company-wide framework to provide employees clarity on how compensation and success is measured at each level. This career framework supports our employees' professional growth and guides them to their PEAK.

We also support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here to learn more about our benefits.

Responsibilities

Copy Development & Brand Maintenance (85%)

• Create, maintain, update, and own copywriting and tone guides and ensure teams are executing on brand
• Develop copy across the funnel, from brand awareness to conversion, and knowing which language moves the needle for where the audience is at in their journey.
• Assist in evolving brand tone vision as well as tactical copy & tone philosophies and strategies to be modern and relevant
• Assist in defining overall copy process
• Provide consistent copy direction to media, design, animation, wherever graphics & text are prevalent
• Consistently identify copy and brand tone opportunities across marketing channels, working with project management to define and build briefs to address
• Execute on ROB copy needs across Marketing (primary stakeholder) and other teams
• Partner with brand strategists to develop fresh copy and enhance brand frameworks

Leadership (15%)

• Chiefly architect messaging themes for brand and marketing campaigns with CD
• Present copy strategy behind campaigns carefully articulating the strategy and business impact
• Participate in data driven conversations with marketing to gain learnings and identify copy opportunities to consistently improve
• Demonstrate leadership of company & team values, leading by example
• Lead copy conversations in each creative brief, advocating for the best work and rescoping work as needed

Requirements

• 6-8 years experience writing in-house or external agency
• 2-4 years within B2B SaaS
• Excellent ability to create brand messaging
• Excellent knowledge of copy nuances and how to tailor to campaign goals
• Strong understanding of channel nuances and to be able to write to them
• Excellent POV on copy across the funnel, from TOFU brand awareness to LOFU conversion
• Strong understanding of B2B SaaS products, industry, and challenges
• Obsessive high standards of copywriting
• Demonstrated ability to negotiate with Design & Marketing teams to arrive at strongest copy solutions
• Partners with stakeholders to deeply understand their goals
• Ability to set copy direction across brand and campaigns
• Excellent storyteller that can combine brand, brief goals, and good taste, to deliver excellent campaigns
• Adept at providing feedback
• Has a strong repeatable process to arrive at great copy

Nice to Have

• Strong at presenting and pitching work
• Strong ability to envision copy visually in motion and static placements
• Excellent knowledge of writing tools (google docs, etc)

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values-(Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.

For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.

How We Use AI Technology in Our Hiring Process

G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way-we will ensure your materials receive a thorough manual review by our hiring team.

For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice.

Compensation Range

$100K - $130K