Lead Finance Business Partner (Marketing & Eco-Systems)

Madrid, Spain

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About the Position

Celonis is the trusted platform to industrialize Enterprise AI. At our core is the Celonis Context Model - which combines process data, business knowledge, and intelligence into a living digital twin of the enterprise that AI can actually understand, turning AI's operational blind spots into operational clarity. World's leading companies trust Celonis and its global ecosystem of partners to make their AI agents, people, systems, and processes work together, achieving transformational outcomes. We believe there's a massive opportunity to unlock global productivity and sustainability by giving AI the context to understand how every business process really works. Join our mission to make processes work for people, companies, and the planet.

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The Team

• You will be a key member of the Finance department, reporting directly to the VP, GTM Finance.
• You will act as a dedicated partner to executive leaders across our Go-To-Market (GTM) organizations, which include functions such as Services, Customer Success, Marketing, and Partner Eco-Systems.
• The position is based in Madrid, Spain, and operates on a hybrid work model.

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The Role

As the Finance Business Partner for Marketing & Partners, you will sit at the intersection of growth strategy and financial discipline. You will transcend traditional budget tracking to evaluate the true financial efficiency of our go-to-market (GTM) investments. Your mission is to maximize the ROI of our global marketing spend and architect the financial framework for our indirect revenue channels-including Global System Integrators (GSIs), Channel Partners, and Cloud Marketplaces (AWS, Azure, GCP).

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Responsibilities

Marketing Finance & ROI Optimization

• Program ROI Analysis: Evaluate the efficiency of global marketing spend across Performance Marketing, Brand, Corporate Events, and Account-Based Marketing (ABM).
• Pipeline Modeling: Partner with Marketing Operations to build predictive models linking marketing spend to L2R (Lead to Revenue), Pipeline Generation, and Customer Acquisition Cost (CAC) Payback.
• MDF Management: Oversee the allocation, compliance, and ROI of Market Development Funds (MDF) utilized in joint marketing ventures with partners.

Partner Eco-System & Channel Strategy

• Partner Economics: Design and model commercial frameworks for GSI, Reseller, and Referral programs (e.g., margins, discounts, referral fees, and co-sell incentives).
• Cloud Marketplace Strategy: Analyze the financial impact, margin drag, and listing fee economics of scaling enterprise deals through Cloud Marketplaces (AWS, Azure, GCP).
• Influence vs. Sourced Tracking: Partner with the Alliances team to establish clear attribution models, tracking "Partner-Sourced" vs. "Partner-Influenced" ARR and its impact on customer Lifetime Value (LTV).

Planning, Forecasting & Governance

• Budget & Forecasting: Own the annual budgeting and rolling forecasts for all global Marketing and Partner headcount, discretionary program spend, and agency fees.
• Capacity Planning: Partner with Partner Sales leadership to build capacity and productivity models for Partner Development Managers (PDMs) and Channel Account Managers.
• Quarterly Reviews: Lead Quarterly Reviews with GTM executives, providing data-backed recommendations on where to accelerate or decelerate investment.

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Requirements

• Experience: 8 years of experience in FP&A, strategic finance, or corporate finance, with at least 5 years specifically supporting Marketing or Channel/Partner organizations at a B2B SaaS company.
• Education: Bachelor’s degree in Finance, Accounting, Economics, or a quantitative field.
• SaaS & GTM Acumen: Deep understanding of B2B SaaS metrics (LTV:CAC, CAC Payback, Magic Number) and complex multi-touch attribution/indirect sales funnels.
• Analytical Software: Advanced Excel/financial modeling skills. Experience with business intelligence and CRM tools (e.g., Salesforce) and FP&A software (e.g., Pigment, Workday).
• Soft Skills & Competencies:
  • Commercial Acumen: Ability to understand complex contractual partner agreements and distill them into financial models.
  • Data Storytelling: Exceptional ability to synthesize vast amounts of top-of-funnel and channel data into clear, executive-level narratives.
  • Constructive Challenge: Comfortable challenging assumptions around lead quality, pipeline conversions, and partner productivity with objective data.

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What Celonis can offer you

• Pioneer Innovation: Work with the global leader in Process Mining and the Process Intelligence Graph to shape the future of AI-driven business operations.
• Ownership from Day 1: Every full-time "Celonaut" is an owner, receiving Restricted Stock Units (RSUs) and merit-based refresh grants.
• Unrivaled Family Support: Benefit from our inclusive parental leave policy-24 weeks of fully paid leave for primary carers and 12 weeks for supporting carers, available from your first day of employment.
• Work-Life Integration: Enjoy Unlimited PTO (in applicable regions) and generous PTO globally, as well as a flexible hybrid work model that balances remote focus with vibrant office collaboration.
• Continuous Growth: Elevate your skills through our 70-20-10 learning framework, mentorship programs, and access to a dedicated learning platform.
• Holistic Well-being: Prioritize your health with subsidized Wellhub memberships, mental health counseling, and dedicated "Wellness Weeks" that prioritize work/life balance.
• Drive Sustainability: Participate in annual Impact Days, where you receive paid time off to volunteer for community and environmental causes with your local office, or virtually.
• Global Inclusion & Belonging: Find community through our Inclusion Think Tank and participate in our annual Inclusion Days, ensuring every voice is heard and valued.
• Value-Driven Impact: Join a mission-led organization where our core values-Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future-drive every decision.

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About Us

Celonis is the trusted platform to industrialize Enterprise AI, empowering organizations to analyze, design, and operate AI-driven processes. The Celonis Platform is powered by the Celonis Context Model, which combines process data, business knowledge, and intelligence to create a living digital twin of the enterprise that AI can understand - turning AI’s operational blind spots into operational clarity. Industry-leading companies around the world trust Celonis and its global ecosystem of partners to make their AI agents, people, systems, and processes work together, achieving transformational outcomes. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.

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Celonis Inclusion Statement

At Celonis, we believe our people make us who we are and that “The Best Team Wins”. We know that the best teams are made up of people who bring different perspectives to the table. And when everyone feels included, able to speak up and knows their voice is heard - that's when creativity and innovation happen.

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Any information you submit to Celonis as part of your application will be processed in accordance with Celonis’ Accessibility and Candidate Notices

By submitting this application, you confirm that you agree to the storing and processing of your personal data by Celonis as described in our Privacy Notice for the Application and Hiring Process.

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Please be aware of common job offer scams, impersonators and frauds. Learn more here.

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Spain | The Best Team Wins

At Celonis, we believe #TheBestTeamWins when everyone counts. We celebrate the differences and individuality of all our employees and understand the value of having a variety of experiences, backgrounds, knowledge bases, and perspectives at play in our teams.

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