Lead Generation Specialist / Sales Development Representative

About the Position

At Academy SMART, we believe that business growth starts with meaningful conversations. We are looking for a Lead Generation Specialist / SDR who will play a crucial role in expanding our client base by identifying, engaging, and qualifying potential customers.

In this position, you’ll combine analytical thinking, creativity, and persistence to build targeted prospect lists, execute outreach campaigns, optimize conversion rates, and collaborate with the Sales team to create new business opportunities. This role is perfect for someone who enjoys ownership, continuous improvement, and measurable results.

Responsibilities

• Targeted Prospecting: Use tools like Sales Navigator or Apollo to build high-quality lists based on our ICP.
• Multi-Channel Outreach: Execute cold outreach campaigns via email, LinkedIn, and phone, book calls with relevant prospects.
• CRM Management: Maintain existing leads database, register new leads, and keep the platform up to date.
• Campaign Optimization: A/B tests, scripts development and review, conversion rates tracking and optimization.
• Collaboration: Work closely with the Sales team to achieve defined KPIs and monthly / quarterly / annual goals.

Requirements

• 2-3 years of commercial experience as outbound LeadGen / SDR in the IT sphere.
• Software development lifecycle understanding.
• Excellent English level (Upper-Intermediate minimum) – speaking and writing.
• Proficiency with CRM systems (Hubspot, Zoho, etc.), Sales Navigator, prospecting tools (Apollo, PhantomBuster, etc.).
• Proactivity, initiative, responsibility, self-organization.
• Ability to process large amounts of data according to the given requirements.
• Good team player that works towards achieving one big goal.

Nice to Have

• EdTech / eLearning industry understanding.
• Social media marketing.
• Client-facing communication experience (pre-qualifying calls).

We Offer

• 20 working days of paid vacation per year.
• Official holidays of Ukraine – days off.
• Modern equipment for work.
• Corporate events.
• External and internal training: conferences, professional events, courses, TechTalks.
• English speaking club.

Hiring Process

• HR interview.
• Test task.
• Interview with Head of Sales.

Reach out to start talking today!

Share your LMS goals, technical needs, or current platform challenges. Our team will review and get back to you with the next steps.

Academy Smart team is really in the thinking process, which is unusual when you are outsourcing the project. When we send a new batch of features we want to have on our platform, they always come back with feedback including advice for either better performance or cost savings. We have a great Project Manager for 1.5 years and it’s really different from other companies. It really feels that we are working on the same project.

Alain Rees

CEO, Cyber ​​Inc.