Lead Generator (m/w/d)

About the Position

We are seeking a Lead Generator (m/w/d) to develop and manage B2B and B2C lead generation campaigns for our sales team, focusing on photovoltaic systems.

Locations

• Ingolstadt, Germany
• Hamburg, Germany
• Home Office (Remote)

Responsibilities

• Develop and manage strategies to generate qualified B2B and B2C leads for our sales team, with a focus on photovoltaic systems.
• Plan, create, and optimize target audience-specific campaigns through relevant online and offline channels, including search engines, social media, landing pages, email marketing, and trade shows.
• Identify relevant target audiences and market potentials, and derive effective lead generation strategies from them.
• Continuously improve customer journeys, landing pages, forms, and lead magnets to increase conversion rates and lead quality.
• Qualify incoming leads in collaboration with the sales team and ensure a structured, swift handover to the sales process.
• Build lead nurturing paths and guide potential customers along the decision-making process.
• Measure and analyze performance using relevant metrics such as cost per lead, conversion rate, lead quality, and sales success, and derive optimization measures.
• Work closely with sales, content, performance marketing, and external partners to ensure a unified approach to our target audiences.
• Monitor market trends, competitors, and developments in the photovoltaic and charging infrastructure sectors and contribute new ideas for lead generation.

Requirements

• Several years of professional experience in lead management, demand generation, performance marketing, or digital marketing-ideally in a technical environment requiring explanation.
• Proven experience in developing and optimizing successful lead generation campaigns and a good understanding of the collaboration between marketing and sales.
• Familiarity with common marketing and CRM systems, tracking and analysis tools, and the evaluation of relevant marketing metrics.
• Data-driven work approach, quick recognition of optimization potential, and consistent implementation of measures.
• Good sense for target audiences, compelling messages, and conversion-strong content.
• Strong communication skills, organized, self-reliant, and solution-oriented.
• Experience in the photovoltaic, renewable energy, or charging infrastructure sectors is advantageous; more important are your interest in the energy transition and your willingness to quickly familiarize yourself with our products and markets.
• Very good German language skills in speech and writing complete your profile.

About the Company

Charge Construct was founded because we are convinced that a shift towards electric mobility will only succeed if there is a comprehensive charging infrastructure-and sooner rather than later. We help our customers by ensuring the rapid realization of charging infrastructure projects. We create charging concepts, sell charging hardware, and assist with site acquisition and marketing. As a general contractor, we handle the construction, including planning and project management, offering civil engineering and electrical installation from a single source. Subsequently, we take over the operation, service, and marketing of the charging infrastructure as well as the billing of charging processes. Charge Construct is more than (d)an employer. We are a team. More than that: We are a family. We want to make our contribution to the shift towards electric and sustainable mobility. In doing so, we are actively shaping the future of e-mobility consistently, sustainably, and holistically. Are you in?