Lead marketing/Digital Marketing Specialist

About the Position

We are seeking a Lead Marketing/Digital Marketing Specialist for Veolia Water Tech in Pu Dong Xin Qu, Shang Hai Shi, China. Drive marketing strategy, campaigns, and sales pipelines.

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Responsibilities

• Plan, implement, and deliver the marketing strategy for China, aligned to Veolia’s global Labwater strategy and driven by measurable Return on Investment (ROI) and Key Performance Indicators (KPIs).
• Tactically deliver on marketing and communication campaigns and activities with expert knowledge of Baidu paid advertising and WeChat tactics.
• Website promotion: drive traffic, production and publication of content, customer testimonials.
• Web back-end management: manage web development agency, security, APIs, and databases to ensure a functionally sound website. Current platform is Drupal.
• Develop market segment lead generation and sales pipelines driven by data and KPIs.
• Manage China marketing plan, budget, and approval with China and global Labwater group management stakeholders.
• Support the China labwater solutions sales team.
• Delivery calendar of promotional and social media activity to support the Veolia brand and labwater solutions.
• Coordinate with the China MarComs team to localise and cascade product launches, including all collateral and materials related to product launches.
• Coordinate with the China MarComs team to deliver off-line events, seminars, and training activities.
• Manage local China marketing agencies to deliver China Marketing strategy plan covering on and offline activity.
• Own, track & reporting of campaign and lead metrics using Salesforce.com.
• Liaise with end-users, industry partners, and specialist media to develop end-user customer profiles, buyer journeys, and touch-points.
• Track competitor promotional activity and report on insights of value to the global Labwater group.

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Requirements

• Preferably degree qualified ideally in a scientific or empirical subject.
• Up to 6 years of marketing experience with demonstrable experience with promoting through WeChat and Baidu.
• Fluent in English.

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Required Skills

• A self-starter who is motivated by change, ownership, and using communication and data to drive commercial success.
• Skilled in Chinese digital marketing, CRM Salesforce, and automated email platforms such as Hubspot.
• Familiar with developing sales pipelines through marketing activity and KPIs or metrics.
• Strong communication skills with a desire to communicate with different audiences and who enjoys learning.
• Able to build relationships with a range of professional backgrounds and who is prepared to challenge non-delivery.
• Enjoys managing multiple projects, agreeing priorities, problem-solving, and working independently.
• Can demonstrate teamwork and displays a pragmatic ‘can-do’ approach.
• Excellent organizational and computer skills including Microsoft/Google suites.
• Creative with an imaginative approach to problem-solving.

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We Offer

• Competitive benefits.
• Flexible work arrangements.

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About the Company

Veolia Water Tech is a worldwide leader in water recovery, treatment, and reuse. We design and supply a range of water systems for food and beverage applications, municipal water, microelectronics & ultrapure water, and heavy industrial wastewater treatment. Together we protect, preserve, and reuse resources, tackling today's environmental challenges while creating the water treatment solutions of tomorrow.

At Water Tech, we realize diverse teams make smarter decisions, deliver better results, and build stronger communities. We’re an organization that champions diversity and inclusion at every rung of the ladder and are proud to be an equal opportunity workplace.

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As an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination.