Lead Product Designer

About the Position

Lead Product Designer

Senior Specialist

Sofia

Full-time

Onsite, hybrid

Please note: We are currently considering only candidates who are based in Sofia, Bulgaria, or are willing to relocate to Sofia.

OpenTag is a well-funded International company within the field of Sports Betting and iGaming.

We are looking for an experienced and hands-on Lead Product Designer to own product design strategy, execution, and design standards across our platform. This role is ideal for a senior designer who combines strong product thinking, UX craft, research discipline, and practical leadership.

You will work closely with senior management, product, engineering, data, operations, and client-facing teams to create best-in-class experiences for B2B operators and B2C end users. The role includes improving existing flows, shaping new product experiences, evolving the design system, and adopting modern design practices, including AI-assisted workflows where relevant.

Responsibilities

• Lead product design strategy across web, mobile, native apps, and internal operational tools.
• Stay hands-on with UX/UI execution, including discovery, user flows, wireframes, prototypes, detailed design, and design QA.
• Translate complex business, technical, data, and operational requirements into simple, scalable product experiences.
• Drive user research and validation through interviews, usability testing, analytics, surveys, A/B testing, and operator feedback.
• Own and evolve the design system to improve consistency, speed, quality, and cross-platform scalability.
• Partner with product, engineering, data, operations, and clients to balance usability, business value, technical feasibility, and time-to-market.
• Introduce stronger design processes, measurable UX/UI standards, and modern AI-assisted design workflows.

Requirements

• 5+ years of hands-on experience in Product Design, UX/UI, or Interaction Design, preferably with leadership or ownership responsibilities.
• Strong portfolio showing shipped digital products, clear product thinking, UX process, and polished UI execution.
• Experience in iGaming, sports betting, fintech, trading, SaaS platforms, or another complex transactional product environment.
• Deep expertise in user research, information architecture, interaction design, usability testing, prototyping, and validation.
• Strong understanding of product metrics, experimentation, analytics, and data-informed design decisions.
• Experience working closely with product, engineering, data, operations, and client-facing teams.
• Experience maintaining or scaling a design system across multiple products, brands, or platforms.
• Excellent Figma skills, including component-based design, prototyping, design system usage, and developer handoff.
• Experience in Agile or Lean product environments with MVP thinking, iterative delivery, and time-to-market constraints.
• Clear English communication and the ability to explain design decisions to technical and non-technical stakeholders.
• High ownership mindset with the ability to lead initiatives end-to-end and move work forward independently.

Nice to Have

• Experience designing B2B operator tools, back-office platforms, CRM tools, CMS flows, or analytics dashboards.
• Experience with AI-enabled product experiences, personalization, recommendation engines, or LLM-based features.
• Practical use of AI tools to accelerate research synthesis, ideation, prototyping, UX writing, design QA, or product discovery.
• Experience hiring, managing, mentoring, or developing product designers.

We Offer

• An inspiring workspace with awesome teammates and a great vibe.
• The chance to build a scalable online betting platform - from the ground up.
• Cutting-edge tech stack and real impact on a fast-growing product.
• Learning opportunities with a dedicated training budget to level up your skills.
• 25 vacation days + an extra day off to celebrate your birthday 🎉.
• Premium health insurance for your peace of mind.
• Birthday vouchers and little surprises along the way.
• Free snacks, team lunches, and great coffee (because fuel matters ☕).
• Sports card, transportation, and food allowance.
• Quarterly team events that bring everyone together.

About the Company

OpenTag is a well-funded International company within the field of Sports Betting and iGaming. We are committed to creating best-in-class experiences for B2B operators and B2C end users, and we are looking for passionate and talented individuals to join our team.