Lead Product Designer, Growth

About the Position

We are seeking a Lead Product Designer, Growth to join our team in San Francisco or New York City. You'll shape the experiences that bring Perplexity to as many people as possible - making software that feels like the future but can be understood and used by anyone in the world today.

Responsibilities

• Lead product design for Growth across the full funnel - acquisition, onboarding, activation, conversion, upsells, and retention
• Design first-run and onboarding experiences that get users to value as fast as possible
• Craft consumer acquisition and activation surfaces, and conversion/upsell flows including paywalls, pricing, and plan comparison
• Partner closely with Growth and Product Marketing on positioning, messaging, landing experiences, and funnel strategy
• Design and run experiments, using data and real usage to drive decisions and measure impact
• Ship features that balance well-established UI paradigms with novel applications of AI
• Think about how to go from 0→1 but also how to make your decisions scale well
• Contribute to process so we're always shipping changes you're proud of, as often as possible
• Partner with brand design to ensure our growth surfaces are not only effective but memorable

Requirements

• Experience designing consumer or prosumer products, with a strong track record in growth design
• Deep understanding of growth nuances: onboarding, activation, acquisition, conversion, upsells, paywalls, pricing, and retention
• A data-informed approach - fluent in experimentation, funnels, and metrics, and comfortable learning from usage
• Experience partnering with Growth, Product Marketing, and cross-functional teams on messaging and funnel strategy
• Comfortable thinking about both 0→1 product design and large-scale optimization
• Excellent visual, UI, and interaction skills
• An excellent communicator with team members and users
• You care about shipping great software more than anything else
• 5+ years of industry experience

Nice to Have

• Comfort prototyping or coding your ideas
• Some of our design team writes production code - we welcome existing skills or interest in coding with React or SwiftUI

Compensation

• $180K – $300K

U.S. Benefits

Full-time U.S. employees enjoy a comprehensive benefits program including equity, health, dental, vision, retirement, fitness, commuter and dependent care accounts, and more.

International Benefits

Full-time employees outside the U.S. enjoy a comprehensive benefits program tailored to their region of residence.

USD salary ranges apply only to U.S.-based positions. International salaries are set based on the local market. Final offer amounts are determined by multiple factors, including experience and expertise, and may vary from the amounts listed above.

About the Company

Perplexity is looking for an experienced Lead Product Designer to own design for Growth. You'll shape the experiences that bring Perplexity to as many people as possible - making software that feels like the future but can be understood and used by anyone in the world today.