Lifecycle Marketing & Loyalty Director

About the Position

Lifecycle Marketing & Loyalty Director

• Location: Kyiv, Ukraine (Hybrid)
• Type: Full-time

At Quadient, we support businesses in their digital transformation journey, focusing on operational efficiency through automation. We are seeking a Lifecycle Marketing & Loyalty Director to lead our digital go-to-market engine, placing the customer experience at the core of our growth strategy.

Responsibilities

• Set the global lifecycle marketing strategy in collaboration with senior marketing leadership to drive retention, loyalty, and customer lifetime value.
• Lead the growth of our loyalty program into new segments and markets, incorporating personalization, segmentation, and automation.
• Design customer journeys that are relevant and connected across various channels including email, direct mail, web, in-app, and product.
• Lead two teams, CRM & Retention and Content Strategy & Production, ensuring content aligns with lifecycle strategy.
• Build a test-and-learn culture with clear KPIs and measurement to identify what's working and why.
• Partner with E-Commerce, Digital Experience, Sales, Analytics, IT, and R&D to advance the agenda, even in the absence of precedent.

Requirements

• Significant experience in lifecycle marketing, CRM, retention, or customer engagement, with experience leading teams through managers.
• A track record of improving retention, engagement, and customer lifetime value.
• Experience in SaaS or subscription businesses (B2B, B2C, or both).
• Hands-on knowledge of CRM, marketing automation, CDP, and content platforms.
• Experience with content strategy, ideally alongside lifecycle.
• Strong commercial and analytical instincts, and the confidence to present to senior leaders.
• Bonus points for experience with experimentation frameworks and AI-driven marketing such as predictive segmentation or journey orchestration.

We Offer

• Flexible Work: Hybrid work model blending office and remote setup.
• Endless Learning: Access to global growth opportunities through our 24/7 online learning platform.
• Inclusive Community: Join our Empowered Communities and engage in our Philanthropy program.
• Comprehensive Rewards: Competitive Total Rewards covering wellness, work/life balance, and more, including a generous referral scheme.
• Caring for Wellbeing: Access to our complimentary employee assistance program for mental health support.

About the Company

At Quadient, we support businesses of all sizes in their digital transformation and growth journey, unlocking operational efficiency with reliable, secure, and sustainable automation processes. Our success in delivering innovation and business growth is inspired by the connections our diverse teams create every day, with our clients and each other. It’s these connections that make Quadient such an exceptional place to grow your career, develop your skills, and make a real impact.

Smart Work at Quadient

Our Smart Work approach fosters connection, collaboration, and innovation while offering flexibility based on role requirements. Whether on-site, hybrid, or remote, our work environments are designed to support productivity and engagement. Hybrid employees balance remote and in-office work, on-site roles contribute daily to our vibrant workplace culture, and remote employees stay connected through virtual collaboration and in-person events. No matter where you work, you’ll be part of a dynamic, people-first community that drives success together.

Be yourself at Quadient

Our values define how we work as a team: Empowerment, Passion, Inspiration, and Community. They inspire us to be EPIC. Together. What makes Quadient different is how different we are. We’re a team of individuals with one goal but many perspectives. When you connect with Quadient, you become part of a community that cares - in a culture that embraces differences and values every voice.

We will consider any reasonable modifications to the interview process. If you require any assistance with the application process, please email us at [email protected]

Quadient is an Equal Employment Opportunity Employer. We firmly believe in zero discrimination in employment on any basis, including race, color, religion, sex, national origin, age, disability, veteran or military status, genetic information, citizenship status, and any other characteristics protected by local, state, or federal law.

People. Connected.