Lifecycle marketing Executive
Primary stack
Nice to have's
Job description
About the Position
At DAZN, we’re revolutionising how the world consumes live sport - creating a dynamic platform that connects millions of fans to the action they love, anytime and anywhere.
As a Lifecycle Marketing Executive/CRM Executive in New York, you’ll play a key role in shaping how DAZN engages its audience through personalised, data-driven communication strategies. This is your opportunity to make a real impact on customer experience, helping turn casual viewers into loyal fans by delivering meaningful, timely, and relevant messages. You’ll work in an exciting environment where creativity meets analytics, collaborating with passionate colleagues across marketing, design, and product to drive measurable engagement and retention.
Joining DAZN means becoming part of a forward-thinking global brand that values innovation, bold ideas, and fan-first storytelling, empowering you to help redefine what great customer relationships look like in the streaming era.
Salary Range: $50,000 - $70,000. This is a hybrid role which will be based mostly on-site from our New York office.
Responsibilities
- Support the execution of multi-channel CRM campaigns to drive engagement, conversion, and retention.
- Assist in audience segmentation and personalisation strategies for improved campaign relevance.
- Collaborate with creative and marketing teams to ensure brand consistency across all communications.
- Monitor and report on campaign performance, identifying trends and opportunities for optimisation.
- Manage day-to-day CRM operations, ensuring accuracy, timeliness, and alignment with business goals.
- Work with data and insights teams to refine targeting and improve user journey effectiveness.
- Contribute ideas to enhance CRM innovation, automation, and testing processes.
Requirements
- Strong understanding of CRM tools, customer data, and campaign execution.
- Excellent written and verbal communication skills.
- A data-driven mindset with the ability to interpret and act on performance insights.
- Organised, detail-oriented, and able to manage multiple projects simultaneously.
- A creative thinker who’s passionate about sports, digital media, and fan engagement.
- Team-oriented attitude with a proactive approach to problem-solving.
We Offer
Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You’ll also find a family-friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
About the Company
At DAZN, we bring ambition to life. We are innovators, game-changers and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry and we're not going to stop.
DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:
- Agility and creativity fuel growth and innovation, to Make It Happen.
- Prioritising what matters drives progress and positive outcomes, Focusing On Impact.
- Collective ambition builds optimism and success, in order to Win As One.
At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities and abilities.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.
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© DAZN. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Sports Entertainment
About the Company DAZN is a global company dedicated to transforming the way the world consumes sports entertainment. They focus on bringing fans closer to their passion through the best technologies available. The company operates as a global community where every opinion and idea can make a difference, emphasizing team spirit and collective ambition to achieve what others might consider impossible. Products, Services & Tech Stack Core Solutions Sports Streaming: DAZN provides streaming services for various sports events, bringing them directly to fans. Technologies & Frameworks Platforms: The company utilizes various platforms to deliver its services, although specific platforms are not detailed in the provided information. Project Scope & Target Clients Client Base Global Sports Fans: DAZN serves a wide range of sports fans globally, providing them with access to live sports events. Engineering Scale Global Operations: DAZN operates on a global scale, with teams and projects spanning multiple countries including the United Kingdom, India, Japan, Germany, the United States, Italy, Spain, Israel, and more. The engineering projects vary in scope and complexity, reflecting the company's global presence and diverse operational needs.