Lifecycle marketing manager
Primary stack
Job description
About the Position
Are you a CRM manager/Lifecycle marketing manager looking for your next step in a fast-paced, global sports business? Do you thrive in commercial, target-driven environments and enjoy building compelling CRM communications that speak to real sports fans? Can you bring a strong understanding of US sports fandom and culture? If so, this could be the perfect role for you.
DAZN's ambition is to become the world's leading sports broadcaster and one of the biggest entertainment platforms globally. From boxing to major international sporting events, growth starts with keeping our subscribers engaged, retained, and passionate about our content.
Salary Range: $60,000 - $80,000
Responsibilities
- Build and deliver multi-channel CRM campaigns supporting boxing schedules, driving revenue, upgrades, retention, and subscriber growth.
- Own CRM activity across key events including fight schedules, major bouts, PPV campaigns, and always-on lifecycle programmes.
- Drive personalisation and advanced segmentation to maximise relevance, engagement, and conversion.
- Lead creative briefing and coordination, producing compelling CRM communications that resonate with fight fans.
- Champion a test-and-learn culture, continuously optimising CRM creative, copy, cadence, and targeting.
- Report on campaign performance, identifying insights and opportunities to improve commercial outcomes.
- Manage multiple concurrent workstreams in a fast-paced, commercially driven environment.
- Work cross-functionally with product, content, data, and analytics teams across international markets.
- Build strong stakeholder relationships and operate effectively within a global matrix organisation.
Requirements
- 2+ years' experience in a CRM role
- Proven experience delivering end-to-end CRM campaigns in a commercial environment.
- Strong copywriting skills with an eye for creative detail and audience relevance.
- Confidence working across segmentation, personalisation, and CRM lifecycle activity.
- Experience managing multiple priorities in a fast-paced, deadline-driven setting.
- Excellent stakeholder management and communication skills.
- Strong problem-solving skills and a proactive approach to delivering results.
- Ability and willingness to work closely with UK and European teams.
We Offer
Benefits include access to DAZN, up to 15 days of paid time off, health benefits (including dental & eye care), a sick time package, parental leave offering, voluntary benefits (such as basic life term, personal accident, and short and long-term disability covering), and a 401(k) retirement plan. You’ll also find a family-friendly community and learning and development resources.
About the Company
At DAZN, we bring ambition to life. We are innovators, game-changers, and pioneers. So, if you want to push boundaries and make an impact, DAZN is the place to be.
As part of our team, you'll have the opportunity to make your mark and the power to make change happen. We're doing things no-one has done before, giving fans and customers access to sport anytime, anywhere. We're using world-class technology to transform sports and revolutionise the industry, and we're not going to stop.
DAZN VALUES – THE ‘HOW’ IN WHAT WE DO:
- Agility and creativity fuel growth and innovation, to Make It Happen.
- Prioritising what matters drives progress and positive outcomes, Focusing On Impact.
- Collective ambition builds optimism and success, in order to Win As One.
At DAZN, we are committed to fostering an inclusive environment that values equality and diversity, where everyone can contribute and have their voices heard. This means hiring and developing talent across all races, ethnicities, religions, age groups, sexual orientations, gender identities, and abilities.
If you’d like to include a cover letter with your application, please feel free to. Please do not feel you need to apply with a photo or disclose any other information that is not related to your professional experience.
Our aim is to make our hiring processes as accessible for everyone as possible, including providing adjustments for interviews where we can.
We look forward to hearing from you.
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© DAZN. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
Sports Entertainment
About the Company DAZN is a global company dedicated to transforming the way the world consumes sports entertainment. They focus on bringing fans closer to their passion through the best technologies available. The company operates as a global community where every opinion and idea can make a difference, emphasizing team spirit and collective ambition to achieve what others might consider impossible. Products, Services & Tech Stack Core Solutions Sports Streaming: DAZN provides streaming services for various sports events, bringing them directly to fans. Technologies & Frameworks Platforms: The company utilizes various platforms to deliver its services, although specific platforms are not detailed in the provided information. Project Scope & Target Clients Client Base Global Sports Fans: DAZN serves a wide range of sports fans globally, providing them with access to live sports events. Engineering Scale Global Operations: DAZN operates on a global scale, with teams and projects spanning multiple countries including the United Kingdom, India, Japan, Germany, the United States, Italy, Spain, Israel, and more. The engineering projects vary in scope and complexity, reflecting the company's global presence and diverse operational needs.