Management Consultant/ Programmatic Media

About the Position

Our client is a leading Management Consultancy in the field of Digital Marketing and is actively looking for experienced candidates with backgrounds in Programmatic Media/Biddable/Paid Social Search/Media Advertising and Performance Marketing. As a Management Consultant/ Programmatic Media expert, you will work collaboratively with both clients and their agency and technology partners to develop an acceleration strategy to improve marketing ROI.

Responsibilities

• Work collaboratively in a cross-functional team with other consultants and clients, often on-site with the client.
• Develop an acceleration strategy to improve marketing ROI.
• Assess opportunities by looking at existing client accounts to make recommendations prioritized by client business impact.
• Manage campaigns across multiple paid media channels from forecasting, strategy, and campaign development, to execution, optimization, and measurement.
• Generate insights that feed into overall marketing strategy and drive broader business impact.
• Analyze the client’s data-driven marketing and biddable media strategy, setup, measurement, and optimization process to identify opportunities to drive better business impact.
• Determine the right KPIs based on client goals, ranging from awareness to traffic to online and offline sales ROI.
• Consult on new optimization approaches, the application or automation, and AI, ad-tech, and innovation to drive further improvements.
• Build trust with clients by acting as a marketing expert that solves tough business problems based on deep in-platform experience and stays cutting edge on innovation and developments within the industry.
• Develop POVs and recommendations on a variety of topics to guide clients and partners.

Requirements

• 4-6 years’ experience with driving results in biddable media (Search, Social, Programmatic) in a leading agency, in-house team, or tech company.
• Recognized by clients and colleagues as a true expert.
• Comprehensive and first-class expert knowledge of all tools, platforms, and tactics of digital marketing with a clear focus on digital performance marketing and biddable media.
• Successful completion of a degree, ideally with a focus on marketing and/or communications.
• Experience marked by success as an expert in digital marketing at a leading brand or a corresponding agency, with a focus on digital business models, marketing, or a consulting firm in this sector.
• Familiarity with digital media platforms including Google Ads, Facebook Ads Manager, Twitter Ads, Snapchat Ads, Google DV360.
• Familiarity with analytics platforms (e.g., Google Analytics).
• Passionate about data-driven marketing and able to translate deep experience into comprehensible explanations to other specialists and senior clients.
• Proven track record of analyzing biddable media campaigns, identifying optimization potential, and delivering ROI improvement.
• Understanding of how Technology, marketing, and its influence on consumer behavior and experience.

We Offer

• Permanent position with a leading Management Consultancy in Digital Marketing.
• Opportunity to drive measurable business results through data-driven marketing.
• Collaborative work environment with clients and agency partners.
• Potential for career growth and advancement.

About the Company

Our client is a leading Management Consultancy in the field of Digital Marketing, dedicated to helping clients accelerate their (digital) marketing approach to drive measurable business results.

Contact us today: [email protected]