About the Position

Manager, B2B Experiential Marketing (Bangkok Based, relocation provided)

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

Responsibilities

Event Strategy & Business Integration

Translate commercial priorities into event strategies with clear business cases
Develop annual roadmaps aligned to growth objectives
Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality)
Create scalable playbooks and operating models

Cross-Functional Leadership

Partner with Business Development, Sales, Supply, PR, Content, Branding, and Senior Leadership
Align diverse stakeholders with competing priorities
Drive structured working sessions and executive updates
Influence without direct authority in a matrix organization

Program & Project Governance

Lead large, multi-workstream initiatives end-to-end
Build detailed project plans with risk mitigation and milestone tracking
Establish governance cadence and reporting mechanisms
Ensure disciplined execution across markets and teams

Performance Measurement & Optimization

Build measurement frameworks and post-event impact analysis
Identify key performance levers and iterate based on data
Develop dashboards to track ROI and business outcomes
Introduce test-and-learn approaches to improve effectiveness

Requirements

8-12 years of experience
Structured Problem-Solving
- Ability to turn ambiguity into clear frameworks and action plans
- Strong analytical thinking and commercial acumen
Stakeholder Mastery
- Experience working with senior leadership
- Comfortable navigating high-visibility, high-complexity environments
- Strong influence skills without relying on hierarchy
Execution Excellence
- Exceptional project management discipline
- Ability to manage multiple concurrent initiatives
- Strong attention to detail without losing strategic altitude
Business Orientation
- Understands P&L drivers and growth mechanics
- Makes data-informed decisions
- Focused on impact, not activity

Nice to Have

Experience in events or field marketing
Backgrounds in consulting, strategy, or PMO

We Offer

Competitive salary
Opportunity to work in a dynamic and innovative environment
Be part of a global team that connects people to destinations and experiences

About the Company

At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

Equal Opportunity Employer

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.

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Manager, B2B Experiential Marketing (Bangkok Based, relocation provided)

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