Manager, Content & Employer Brand

About the Position

As a Manager, Content & Employer Brand on our Recruitment Marketing Team, you’ll shape how our employer brand comes to life through content and storytelling. You’ll set the strategy and creative direction for content across DraftKings Life channels, including organic social, paid media, our careers site, and email. This player-coach role blends editorial instincts, creative leadership, and a data-informed approach to content. You’ll lead and develop a talented team while staying close to the work, raising the bar for storytelling that attracts talent across our global markets and influences candidate decisions.

Responsibilities

• Lead our content and editorial strategy, translating employer brand, audience insights, and hiring priorities into a focused roadmap and editorial calendar.
• Set a high creative and editorial bar across copy, video, graphics, social media, long-form storytelling, and campaigns, providing direction while staying hands-on with writing and editing when it matters.
• Build an integrated content engine that turns strong ideas into stories across organic social, paid media, our careers site, email, and other candidate touchpoints, using performance insights to strengthen our approach.
• Develop content strategies that scale globally while adapting storytelling, channels, and candidate experiences to local market needs.
• Define the strategy and creative vision for DraftKings Life, shaping what we talk about and how we show up while empowering the team to bring that vision to life.
• Lead and develop a high-performing content team through coaching and feedback that helps teammates strengthen their craft and take greater ownership.
• Own content intake and prioritization, guiding work from brief through production and approval while partnering with Internal Communications, Public Relations, Legal, Brand, and Talent Acquisition to focus resources and move high-impact work forward.
• Use content performance, recruiting outcomes, AI, and emerging search trends to inform decisions, improve how we create and distribute content, and reach candidates at key moments in their journey.

Requirements

• A Bachelor’s Degree in Marketing, Communications, or a related field.
• At least 7 years of experience in content marketing, employer brand, or a related field, including at least 3 years of people leadership experience developing writers, content marketers, or creative talent.
• Exceptional writing and editing skills, with a portfolio that demonstrates compelling storytelling across audiences and formats.
• A player-coach mindset, with the ability to set direction and empower others while staying close enough to the work to elevate it.
• Experience leading content across video, social media, graphics, digital campaigns, web, email, and long-form editorial for different markets and audiences.
• A data-informed approach to content, with experience connecting creative performance and audience insights to business and recruiting outcomes.
• Strong AI fluency, with experience using AI tools to enhance content development, audience insights, personalization, workflows, or discoverability while applying strong editorial judgment.
• Strong relationship-building skills, with the ability to collaborate cross-functionally, create efficient workflows, and move compelling ideas forward across teams.

We Offer

• Competitive salary range: $108,800 - $136,000 USD (plus bonus, equity, and benefits as applicable).
• Comprehensive health benefits, including medical, dental, and vision.
• Free access to wellbeing programs such as therapy sessions, virtual yoga classes, and more.
• 14 weeks of 100% paid parental leave.
• Pet insurance, gym reimbursement, and financial planning support.
• Flexible PTO and commuter benefits.
• Tuition reimbursement for eligible team members.

About the Company

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

Locations

• Boston, MA
• Hoboken, NJ
• New York, NY

Ready to Own What's Next?

We know finding a new job can be intimidating. Don't let imposter syndrome stop you from applying! Even if you don't think you tick off every box in this job description, we'd still love for you to apply or join our Talent Community.

DraftKings is proud to be an equal-opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.