Manager, Content Planner
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Job description
About the Position
Manager, Content Planner
New York, United States
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
About the Role
Act as the operational and strategic driver of end-to-end content deployment, ensuring that every piece of creative-across national media, retail media, eCommerce, social, and influencer ecosystems-is planned, adapted, and delivered in a way that maximizes effectiveness and accelerates learning cycles.
You will translate content strategy into content calendars, rotation plans, asset maps, and format requirements, ensuring the right creative shows up in the right place at the right time. Partnering with Creative Insights, Creative Adaptation, Media Planning, Retail, and Influencer teams, you ensure our content system is tightly integrated across the full funnel and responsive to platform signals and performance insights.
This role is central to building an agile, high-performing content engine-one that enables rapid testing, iteration, and deployment across our Beauty & Wellbeing brands, which include some of the world’s most culturally influential names: Dove, Vaseline, SheaMoisture, TRESemmé, and Nexxus.
Responsibilities
Full-Funnel Content Planning & Deployment
- Own the development of asset deployment calendars, content rotation plans, and platform-by-platform creative needs across national media, retail media, and eCommerce
- Translate content strategy into operational plans-identifying formats, aspect ratios, versions, messaging needs, and cutdowns required for each channel.
- Ensure creative readiness for monthly performance optimization cycles, supporting Rapid ROI workflows and creative testing agendas.
- Build and maintain content maps that connect messaging, objectives, audiences, and formats across the entire funnel.
Cross-Functional Integration
- Partner with Media Planning (national + retail media + eCommerce) to align deployment plans with media flighting, audience goals, and platform requirements.
- Collaborate with the Influencer Capability Manager to incorporate creator content into deployment plans.
- Work closely with Creative Insights to understand what’s working, what’s not, and how to evolve deployment patterns based on creative performance.
- Coordinate with Creative Adaptation to ensure assets are versioned, labeled, and delivered accurately and on time.
Performance-Led Creative Optimization
- Integrate insights from Creative Insights and media performance into future deployment cycles
- Adjust content rotations based on platform trends, creative degradation curves, and signal loss
- Identify opportunities to scale winning creative and sunset low-performing assets across channels
- Participate in creative experimentation and test design in partnership with Content Strategy and Creative Insights
Workflow, Tooling & AI-Enabled Efficiency
- Support AI-enabled creative workflows by defining predictable input needs and organizing content libraries for future adaptation
- Ensure metadata, naming conventions, and asset tagging are accurate to support automation and reporting systems
- Pilot new tools and workflow enhancements that improve speed, quality, and creative throughput, aligned with the mandate described in the reference JD
Brand Partnership
- Act as the content deployment expert for your assigned brand(s), providing visibility into creative readiness, dependencies, and risks
- Influence brand partners by presenting clear rationale for creative rotation strategies and holding cross-functional teams accountable to timelines
Requirements
- Education: BA/BS in Marketing, Digital Media, Communications, or related field required; Master’s degree preferred.
- Experience: 6–8+ years of experience in content strategy, digital marketing, or creative operations, with a strong focus on performance optimization and innovation.
- Skills:
- Strong understanding of AI-driven content workflows, creative optimization, and analytics.
- Expertise in leveraging data and insights to inform strategic decisions.
- Strategic mindset with excellent stakeholder management and communication skills.
We Offer
- Competitive salary range: $60,000-$140,000 USD
- Comprehensive benefits package including medical, group retirement plans, vision, and dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
- Hybrid work approach with teams in the office around four days a week
About the Company
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP Media is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with WPP Media, please send an e-mail to WPP Media Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
For more details on our benefits, visit https://mybenefits.wpp.com/public/welcome.
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