Manager, Loyalty Program Operations

About the Position

As a Manager, Loyalty Program Operations at DraftKings, you’ll help shape how our rewards program delivers value to our players and drives business performance. You’ll connect player behavior, program performance, and business insights to identify opportunities that strengthen engagement and drive meaningful improvements across our offerings.

Responsibilities

• Develop a deep understanding of DraftKings Rewards, including program tiers, earning and redemption mechanics, milestones, and benefits. Serve as a trusted resource for questions about program mechanics and performance across our offerings.
• Track program health through key performance indicators measuring player engagement, tier progression, reward utilization, and business impact. Partner with the Analytics team to validate data and strengthen performance reporting.
• Analyze player behavior, program performance, and loyalty initiatives to identify opportunities for improvement, measure effectiveness, and recommend enhancements.
• Assess reward costs, utilization, and program economics alongside Finance and Analytics to inform decisions that balance player value with business performance.
• Drive the execution of loyalty program enhancements by coordinating operational requirements, testing, launches, and issue resolution with cross-functional teams.
• Shape investment priorities by building data-backed business cases for loyalty innovations and enhancements, connecting player needs, expected business impact, and implementation considerations.
• Leverage artificial intelligence (AI) tools and automation to improve the speed and accuracy of analysis, monitoring, documentation, and operational workflows while validating outputs against trusted data sources.

Requirements

• At least 5 years of experience in loyalty programs, rewards, program operations, or consumer analytics, with a track record of using data to inform business decisions.
• Strong analytical and problem-solving skills, including proficiency in SQL and the ability to independently query, investigate, and validate data to answer complex business questions.
• A solid understanding of loyalty program economics, performance measurement, and experimentation, with the ability to evaluate program effectiveness and identify opportunities for improvement.
• Experience using AI tools and automation to improve analytical efficiency, streamline processes, and support decision-making while maintaining a strong focus on accuracy.
• Strong operational judgment and attention to detail, with the ability to anticipate challenges, understand system dependencies, and translate ideas into actionable requirements.
• Excellent communication and collaboration skills, with the ability to simplify complex findings, influence cross-functional stakeholders, and present clear recommendations to leadership.
• A proactive, curious, and results-driven mindset, with the ability to take ownership of initiatives, navigate competing priorities, and deliver meaningful improvements in a fast-paced environment.

We Offer

• Competitive salary range: $97,600.00 - $122,000.00 USD per year, plus bonus, equity, and benefits as applicable.
• Comprehensive health benefits, including medical, dental, and vision plans.
• Free access to programs such as therapy sessions, the Calm App, Virtual Yoga Classes, and more.
• 14 weeks of 100% paid parental leave and workplace lactation support.
• Benefits that support family planning, including adoption, surrogacy, and fertility treatments.
• Flexible PTO, pet insurance, gym reimbursement, and financial planning support.
• Tuition reimbursement for educational courses related to your position or another position at DraftKings.

About the Company

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time.

DraftKings is proud to be an equal-opportunity employer. We do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.