Manager, Marketing Analytics

About the Position

Manager, Marketing Analytics

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Responsibilities

• Analyze competitive intelligence across automotive brands including sales performance, media investment strategy, web traffic, consumer sentiment, brand health tracking, and survey research to understand market positioning and identify growth opportunities for Mazda.
• Build and validate audience profiles and consumer segments while uncovering whitespace opportunities and emerging consumer trends to support strategic targeting recommendations.
• Monitor and interpret key competitive KPIs such as Share of Voice, Cross Shopping, Share of Search/Web Traffic, Consideration, Purchase Intent, sentiment, and Web Conversion Ratios to evaluate brand performance within the automotive category.
• Synthesize large, complex, and multi-source datasets into story-driven insights and strategic recommendations that inform brand, media, and audience strategies.
• Conduct social listening, competitive positioning, and consumer perception analysis to assess brand health, campaign performance, and competitor movement across the automotive landscape.

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Requirements

• 5+ years of experience in data strategy, marketing analytics, or business consulting
• Proven proficiency with syndicated data tools for market, social, and audience insights such as SimilarWeb, Vivvix, BrandWatch, Adobe Analytics, Dynata, and Marketcast
• Demonstrated ability to translate audience data into actionable segmentation and behavioral insight
• Ability to connect marketing metrics to downstream business KPIs (pipeline, revenue, brand share, etc.)
• Ability to quickly extract, analyze, visualize, and interpret data and market trends for quick-turn, client-facing reporting
• Fluency with AI tools and LLMs for business use

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We Offer

• Competitive salary range: $75,000-$130,000 USD
• Comprehensive benefits package
• Hybrid work approach with teams in the office an average of four days a week

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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VML (WPP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.