Manager, Marketing Effectiveness & Intelligence

About the Position

Manager, Marketing Effectiveness & Intelligence

Detroit, Michigan, United States

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About the Company

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai, and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions, and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

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Responsibilities

Measurement Strategy & Analytics

• Partner with clients and internal teams to define measurement frameworks, KPIs, and reporting requirements.
• Serve as a strategic analytics lead across marketing, media, website, and customer experience initiatives.
• Translate business questions into analytical approaches that deliver actionable insights and recommendations.
• Support Test & Learn initiatives, including hypothesis development, test design, and performance evaluation.

Reporting, Dashboards & Insights

• Lead development and ongoing enhancement of reporting solutions, scorecards, and dashboards.
• Gather business requirements and partner with visualization and engineering teams to build scalable reporting capabilities.
• Analyze campaign, website, and customer behavior data to identify trends, opportunities, and optimization recommendations.
• Translate complex datasets into clear, compelling stories for clients and stakeholders.
• Present findings and recommendations to both technical and non-technical audiences.

Data Quality & Measurement Operations

• Partner with data engineering, media, and platform teams to support data integrations, reporting automation, and measurement initiatives.
• Monitor data quality and identify tracking issues, taxonomy inconsistencies, and reporting anomalies.
• Help ensure campaigns launch with proper measurement frameworks, tagging standards, and reporting readiness.
• Support vendor integrations, platform governance, and ongoing measurement best practices.

Cross-Functional Leadership

• Act as a connector across client, media, analytics, technology, and operations teams to ensure alignment and execution.
• Manage multiple workstreams and priorities while maintaining a high standard of quality and accuracy.
• Promote knowledge sharing and analytics best practices across the organization.

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Requirements

• Bachelor's degree in Analytics, Marketing, Business, Statistics, Economics, Mathematics, or a related field.
• 5-8 years of experience in marketing analytics, measurement, digital analytics, business intelligence, or a related discipline.
• Experience with data visualization platforms such as Power BI, Tableau, or Looker Studio.
• Experience partnering with data engineering teams on reporting, automation, or data integration initiatives.
• Strong proficiency in Excel and PowerPoint.
• Experience with digital analytics platforms, including Adobe Analytics (preferred) and/or Google Analytics.
• Familiarity with CM360, DV360, ad serving technologies, and digital media measurement.
• Experience developing recurring performance reports, executive scorecards, and dashboard solutions.
• Understanding of data governance, taxonomy management, and data quality best practices.
• Experience supporting website analytics and customer journey measurement.
• Experience with testing methodologies, A/B testing, or Test & Learn programs is a plus.

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We Offer

• Competitive salary range: $75,000-$180,000 USD
• Hybrid work approach: Teams in the office an average of four days a week
• Comprehensive benefits package
• Opportunity to work with a collaborative and entrepreneurial team culture focused on growth and innovation

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About the Company

VML (part of WPP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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