Manager, Marketing Planning & Strategy

About the Position

We are seeking a Manager of Marketing Planning & Strategy to join our team in Barcelona, Spain. This role will report to the Director of Marketing Planning and will be responsible for supporting the strategic and day-to-day management of our marketing investments across multiple channels, countries, and brands.

Responsibilities

• Lead and own the end-to-end strategic planning and budgeting processes for marketing investments.
• Drive strategic decision-making by developing executive-level performance readouts and presentations.
• Influence and direct the optimization of a significant marketing budget.
• Define and deliver actionable, data-driven insights on performance trends.
• Leverage AI tools to enable advanced reporting & insight generation.
• Direct cross-functional alignment with Analytics, Data Science, and Finance.
• Lead the marketing learning agenda and establish the vision for advanced marketing reporting dashboards.

Requirements

• 5+ years of relevant experience in performance marketing channels, analytics, and finance.
• Strong Excel modeling skills and competence with business intelligence and analytics tools.
• Advanced data skills (e.g. SQL, Python) preferred.
• Experience with owning end-to-end strategic planning and budgeting processes.
• Experience working in a ROAS and LTV:CAC performance marketing framework.
• Excellent business acumen, communication skills, and storytelling ability.

We Offer

• Opportunity to work in a leading software marketplace.
• Be part of a value-driven, growing global community.
• Competitive benefits and professional development opportunities.

About the Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users. We are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome.

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values-(Performance + Entrepreneurship + Authenticity + Kindness). Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit, we push each other to take on challenging work, which will help us all to grow and learn.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.

How We Use AI Technology in Our Hiring Process

G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

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