Manager, Media Activation
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Job description
About the Position
Manager, Media Activation
Toronto, Canada
About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Responsibilities
- Campaign Activation: Lead the setup, execution, and day-to-day management of programmatic & digital campaigns (i.e. Newsletter & podcasts), primarily focusing on Google Ads and DV360.
- Media Support: Oversee media buys with a heavy emphasis on YouTube activation, while collaborating with various external vendors.
- Cross-Functional Collaboration: Partner with planning and account teams to support multiple lines of business across the Google portfolio.
- Performance Analysis: Monitor, analyze, and optimize campaigns to ensure key performance indicators (KPIs) and client objectives are met, demonstrating a strong analytical mindset.
- Management of Digital Publishers: Serve as a point of contact for key external partners while actively managing day-to-day relationships, coordinate reporting, and proactively resolve campaign execution issues to ensure successful delivery.
- Data Integrity: Maintain an exceptional level of attention to detail to ensure accurate tracking, budget pacing, and flawless execution.
Requirements
- Experience: 3 to 5 years of hands-on experience activating programmatic and paid social campaigns.
- Platform Expertise: Strong working familiarity with Google Ads and DV360 is highly preferred. Experience or understanding of Paid Social is a plus.
- Communication Skills: Excellent communication skills, both verbal and written, are particularly important in developing client relationships and maintaining efficient communication across the team.
- Attention to Detail: A meticulous approach to campaign setup, numbers, and tracking.
- Optimization Skills: Strong understanding of optimization levers, testing approaches across media buying platforms.
- Curiosity & Eagerness to Learn: An open mind with a passion for digital marketing and a desire to be trained up on new platforms and strategies.
- Adaptability: The ability to easily pivot and support different campaign types and brands as client priorities shift.
- Certifications: Certifications in Google Ads, DV360, or other major programmatic platforms are a strong bonus.
- Team Management: Oversee a team of 1-2 direct reports.
We Offer
- Competitive salary ranging from $60,000-$70,000 CAD per year.
- Comprehensive benefits including medical, group retirement plans, vision, and dental insurance.
- Significant paid time off.
- Preferential partner discounts.
- Employee mental health awareness days.
- Opportunities for professional growth and development through global WPP Media & WPP networks.
- Employee resource groups and frequent in-office events.
About the Company
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
- Please read our Privacy Notice for more information on how we process the information you provide.
- While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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