Manager - Product Marketing

About the Position

Microchip Technology Inc. is a leading provider of embedded control applications. We are currently seeking a Manager - Product Marketing to lead strategic and tactical marketing for our FPGA products. The successful candidate will own the strategic and tactical marketing responsibilities for a portfolio of FPGA products. This role is critical in defining product roadmaps, driving go-to-market strategies, managing product lifecycle, and ensuring revenue and margin growth.

Responsibilities

• Product Strategy & Roadmap

  • Define and maintain product line strategy aligned with market trends and customer requirements.
  • Develop business cases for new FPGA products, IP, solutions, and features.

• Go-to-Market Execution

  • Create and implement marketing plans, including product positioning, messaging, and competitive differentiation.
  • Drive new product introductions (NPIs), including pricing, forecasting, collateral development, and training.

• Competitive Analysis & Positioning

  • Conduct in-depth competitive analysis to understand market dynamics, competitor offerings, and pricing strategies.
  • Develop clear product positioning and value propositions to differentiate Microchip FPGA solutions.
  • Provide competitive intelligence to sales teams and create tools for objection handling.

• Business Development

  • Identify and pursue new business opportunities in target markets and strategic accounts.
  • Collaborate with sales teams to develop account strategies and secure design wins.
  • Build relationships with key customers, ecosystem partners, and industry influencers to expand Microchip’s FPGA footprint.
  • Support negotiations for strategic partnerships and joint development initiatives.

• Cross-Functional Collaboration

  • Work with engineering to define specifications and prioritize features.
  • Support worldwide field sales and applications teams with tools, training, and competitive analysis.

• Market Intelligence

  • Analyze market trends, customer needs, and competitive landscape to guide product decisions.
  • Represent Microchip at industry events, conferences, and customer meetings.

Requirements

• Bachelor’s degree in Electrical Engineering or related field (MBA preferred)
• 12+ years of relevant experience
• 5+ years in semiconductor product marketing experience
• Proven track record in defining product strategies, managing product lifecycle, and driving business development.
• Strong technical understanding of semiconductor architectures and applications.
• Excellent communication, presentation, and negotiation skills.
• Ability to work in a global, cross-functional team environment.

We Offer

• Competitive base pay, restricted stock units, and quarterly bonus payments.
• Health benefits that begin day one.
• Retirement savings plans.
• Industry-leading ESPP program with a 2-year look-back feature.
• Opportunity to be part of a 20,000-member team working on technology that powers the world.
• Supportive culture that promotes growth, stability, and career potential.
• Leadership Passage Programs supporting career growth.

About the Company

Are you looking for a unique opportunity to be a part of something great? Want to join a 20,000-member team that works on the technology that powers the world around us? Looking for an atmosphere of trust, empowerment, respect, diversity, and communication? How about an opportunity to own a piece of a multi-billion dollar global organization? We offer all that and more at Microchip Technology, Inc.

People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip’s nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values; we affectionately refer to it as the Aggregate System and it’s won us countless awards for diversity and workplace excellence.

Our company is built by dedicated team players who love to challenge the status quo; we did not achieve record revenue and over 30 years of quarterly profitability without a great team dedicated to empowering innovation. People like you.

Visit our careers page to see what exciting opportunities and company perks await!

Microchip Technology Inc is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

For more information on applicable equal employment regulations, please refer to the Know Your Rights: Workplace Discrimination is Illegal Poster.