Manager, YouTube Ads

About the Position

We are looking for a Manager, YouTube Ads to join our team at Zeta Global. This full-time position is responsible for managing end-to-end paid YouTube ad campaigns for Zeta clients. You will oversee all aspects of YouTube ad campaign setup & optimization, pacing management, reporting, and insights. This role requires a combination of hands-on ad management and client communication. Depending on your location, this role will be remote or hybrid (NYC, Nashville, LA, San Francisco).

Responsibilities

Campaign Management & Execution

• Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager.
• Manage YouTube and Demand Generation campaign formats in Google Ads/Google Ads Editor with various Awareness, Consideration, and Conversion objectives.

Client Engagement

• Act as the internal and external point of contact (POC) for live and upcoming campaigns, make proactive recommendations to achieve client KPIs, implement requested changes, and ensure client requests are operationalized.

Team Collaboration

• Collaborate with internal teams to ensure campaign execution aligns with client objectives.
• Manage day-to-day tasks and responsibilities utilizing the team’s project management platform.

Analysis & Reporting

• Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full.
• Deliver clear, data-driven performance reports and insights to clients.
• Ensure accuracy, consistency, and timeliness of reporting.

Requirements

• 3+ years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness, Consideration, and Conversion).
• Hands-on experience in managing monthly campaign budgets of $50k+.
• Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management.
• Proactive approach to campaign optimization and strategy.
• Meticulous attention to detail.
• Excellent communication skills.
• Strong quantitative skills.

Nice to Have

• Google Ads Editor proficiency.
• Paid Search campaign management experience.
• PMax campaign management experience.
• Microsoft Ads experience.
• DV360 experience.

We Offer

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity and Stock Purchase Plan
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance
• And more!!

Salary Range

The salary range for this role is $80,000.00 - $90,000.00, depending on location and experience.

About the Company

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.