About the Position

We are seeking a Manager CRM to manage our CRM communications across various channels and optimize our CRM campaigns. Join our fast-growing business group.

Responsibilities

Manage CRM communications across email, SMS, push notifications, in-app messages, and pop-ups;
Plan, launch, and control CRM campaigns based on the communication plan;
Analyze CRM and promo campaign performance using key metrics;
Make conclusions and suggest improvements based on data;
Run A/B tests and analyze test results;
Build, maintain, and optimize automated and trigger-based communication flows;
Segment users based on behavior, activity, and lifecycle stage;
Manage email templates, including basic HTML/CSS edits and ensuring the logical consistency of dynamic content;
Monitor email deliverability, domain reputation, and spam indicators, and implement actions to maintain healthy sending performance.
Prepare and present CRM performance reports for stakeholders, including management and cross-functional teams.
Continuously optimize communication processes, tools, and approaches;
Work with product and analytics teams to improve user experience and key metrics.

Requirements

2+ years of experience in CRM or email marketing;
Hands-on experience with Customer.io and other ESP/CDP tools (Mailchimp, SendGrid, Klaviyo, or similar);
Experience working with multiple communication channels: email, SMS, push notifications, in-app messages, and pop-ups;
Understanding of trigger-based and automated communications;
Basic knowledge of HTML/CSS and experience working with HTML email templates;
Practical understanding of email deliverability, including domain/IP warm-up strategies, sender reputation monitoring, and spam risk prevention.
Understanding of key CRM metrics (open rate, click rate, conversion, retention, churn, etc.);
Understanding of deliverability nuances and anti-spam policies;
Ability to work independently and take responsibility for results.

Nice to Have

Experience in betting, gambling, or other high-load digital projects;
Experience working with large user databases.

We Offer

An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more;
Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;
Modern corporate equipment based on macOS or Windows and additional equipment are provided;
Paid vacations, sick leave, personal events days, days off;
Corporate health insurance program for your well-being;
Referral program - enjoy cooperation with your colleagues and get the bonus;
Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences;
Rewards program for mentoring and coaching colleagues;
Free internal English courses;
In-house Travel Service;
Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays;
Corporate events, team buildings.

About the Company

Join our fast-growing business group and be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more. We offer a great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset.

Manager CRM

Tech Stack

Job Description, Responsibilities & Requirements