Manager/Sr. Manager - Marketing Strategy & Transformation
Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements, and communications.
Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in-person and vibrant virtual culture. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community - and the world at large.
As a Manager / Sr. Manager, Marketing Strategy & Transformation, you will help clients transform how they go to market-designing and implementing modern marketing organizations that are data-driven, technology-enabled, and built for growth.
Responsibilities
- Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components
- Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working
- Develop components of data-driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement
- Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members
- Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI-enabled marketing use cases in collaboration with data and technology teams
- Collaborate with cross-functional teams and support client deliverables, proposals, and presentations to ensure high-quality outcomes
Requirements
Required experience and capabilities:
- 8-15 years of relevant experience in consulting, digital services, or industry roles
- Experience driving the growth of marketing strategy & marketing transformation initiatives, along with deep customer engagement - ideally within a consulting environment
- Proven ability to lead workstreams and deliver engagements independently, end-to-end
- Strong expertise in marketing operating model design and implementation
- Understanding of modern marketing ecosystems, including:
- MarTech platforms (e.g., Salesforce, Adobe)
- Customer data, segmentation, and personalization
- Omnichannel engagement and campaign execution
- Experience working across strategy, data, and technology teams
- Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management
- Experience managing and developing team members
- Bachelor’s degree required; advanced degree (e.g., MBA) preferred
Bonus experience:
- Hands-on experience with AI-enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions)
- Familiarity with agile marketing practices and innovation frameworks
- Additional consulting or advisory experience
Salary
The base compensation range for this role in the posted location is: $135,900 - $210,880.
We Offer
Capgemini offers a comprehensive, non-negotiable benefits package to all regular, full-time employees. In the U.S. and Canada, available benefits are determined by local policy and eligibility and may include:
- Paid time off based on employee grade (A-F), defined by policy: Vacation: 12-25 days, depending on grade, Company paid holidays, Personal Days, Sick Leave
- Medical, dental, and vision coverage (or provincial healthcare coordination in Canada)
- Retirement savings plans (e.g., 401(k) in the U.S., RRSP in Canada)
- Life and disability insurance
- Employee assistance programs
- Other benefits as provided by local policy and eligibility
About the Company
Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market-leading capabilities in AI, generative AI, cloud, and data, combined with its deep industry expertise and partner ecosystem.
Locations
- New York, NY, US
- Seattle, WA, US
- Chicago, IL, US
- Dallas, TX, US
- San Francisco, CA, US
- Atlanta, GA, US