Market Research Analyst

About the Position

A market research analyst is the “ears” of the company. They assess the market(s) of the business to ascertain what customers exist, what they want, and what they will pay for a product/service. This also extends to the competitive environment and how the company is positioned within its marketplace.

In practice, a market research analyst’s role is to gather intelligence, analyze it, and then present the findings across the organization in an actionable manner. This data can be collected from a range of qualitative (e.g., customer feedback) and quantitative (e.g., financial reports) sources, often in a creative manner. They work to both reinforce the organization within its current segments and continually maintain a forward-focused approach to uncover new commercial opportunities for the future.

Technological advancements have made the role of a market researcher more important to an organization. Firstly, markets are now more competitive in terms of entry and innovation; incumbents cannot just sit back post-launch and rest on their laurels without running the risk of being disrupted by new competitors. Secondly, the advent of more engaged interaction with customers via internet and mobile-based technologies offers companies a whole range of invaluable primary data collection methods to help hone their offerings.

Responsibilities

Data Gathering

• Translate business objectives into research steps (e.g., questionnaires, focus groups)
• Work cross-functionally to build relevant primary research collection tools for customers
• Identify and collect relevant data points, for example:
  • Consumers: Demographics, buying habits, needs, and price points
  • Competitors: Pricing structures, current tactics, and sales channels
• Construct and maintain a central database for recording market data. You will be expected to monitor the quality of the data, continually implement improvements, and train appropriate staff as necessary
• Consistently exercise independent judgment and discretion in research matters
• Maintain a PR presence for the business within appropriate external arenas, for example, trade shows, media appearances, and panel discussions

Analytics and Reporting

• Deploy statistical modeling techniques to analyze data and forecast future trends
• Use integrity measures (for example: null hypothesis testing) to check quality of recorded data
• Prepare and submit regular reports to the head of marketing that summarize findings in a digestible, graphical, and actionable manner
• Attend weekly sales meetings and present your research
• Build out internal communication channels to keep the wider business updated with market news
• Work with the teams to devise future commercial strategies based upon your findings

Requirements

• Minimum of a bachelor’s degree, preferably within psychology, sociology, statistics, communications, or marketing
• 2-5 years of direct experience within similar roles
• Excellent IT skills across the Microsoft desktop suites and the following:
  • Statistical software packages: SPSS, SAS, R or Stata
  • Database manipulation (SQL) and CRM management
  • Advanced data visualization methods: Tableau, Business Objects
• A natural curiosity and a “big picture” mentality
• Excellent spoken and written communication and the tenacity to hold an argument
• Ability to collaborate cross-functionally, with people of all levels

We Offer

• Opportunity to work with a forward-thinking company
• Competitive salary
• Remote work options
• Professional development opportunities