Marketing Analyst

About the Position

We are seeking a Marketing Analyst to join our team in Austin or Boston. This role involves building and maintaining a business intelligence platform to support advanced analytics and reporting requirements.

Responsibilities

• Analyze complex datasets, extracted using SQL, to deliver actionable insights for the Lottery’s digital initiatives to drive good business decisions
• Analyze and benchmark performance across multiple channels and platforms, and provide recommendations for areas of future growth
• Analyze CRM bonus campaign performance and provide recommendations for the generation of new campaigns
• Perform industry monitoring and reporting to keep the management team well informed of interactive market trends and innovations
• Elicit analytical and reporting requirements from the Lottery and work with Product Owners to ensure the requirements are delivered
• Attend the Lottery meetings and internal meetings to stay informed of new requests, features, and improvement areas, and provide support when necessary
• Attend training and conferences as necessary to build knowledge and refine skills
• Coordinate projects or requirement elicitation between the Lottery and vendors, when assigned

Requirements

• 3+ years of experience working within a Marketing Analytics/Business Analytics environment, with a focus on strategy, operations, and marketing data analysis
• Bachelor’s degree or equivalent experience with a focus in Business, Marketing, or Economics preferred
• Knowledge of SQL Server Reporting Services (SSRS) with writing complex SQL Queries
• Advanced Excel (Power Pivot, Power View, Power Query, Pivot Tables, Lookups, etc.)
• Expertise in gathering and documenting internal and external client requirements
• Expertise in analyzing complex data sets and converting them into actionable insights, which drives business decisions
• Experience in ensuring data integrity and validating results, with high attention to detail and accuracy
• Support, advise, and collaborate to deliver ad-hoc reports and data, as necessary to meet the needs of the department
• Experience with the Power BI reporting tools. Capable of investigating, familiarizing, and mastering new data sets quickly
• Excellent written and verbal communication skills
• Strong problem-solving skills
• Motivated individual with technical-functional expertise who can collaborate with both business and technology teams
• Strong organizational and time management skills, with the ability to work independently

Nice to Have

• Gaming analysis experience

We Offer

• Competitive salary range: $73,500 - $136,500 per year
• Comprehensive benefits package including health and wellbeing benefits, paid time off, retirement plans, insurance coverage, and other local or statutory benefits
• Opportunity to work in a dynamic and innovative environment
• Professional development opportunities

About the Company

Aristocrat Leisure Limited (ASX: ALL) is a global entertainment and gaming content creation company powered by technology. Our three reporting segments comprise regulated land-based gaming (Aristocrat Gaming), Social Casino (Product Madness) and regulated online real money gaming (Aristocrat Interactive). Aristocrat offers a diverse range of products and services, including electronic gaming machines, casino management systems, online real money games, including iLottery, as well as free-to-play mobile games, that serve customers and entertain millions of players worldwide every day. Our team of ~7,400 people across the globe is united by our company's mission to bring joy to life through the power of play.

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