Marketing Analyst - Leaply

About the Position

Marketing Analyst - Leaply

Any of our Offices (Kyiv / Lviv / Warsaw)

Hi! We’re Leaply - a product ecosystem in the Health & Wellness niche. Our mission is to create a platform users can fully trust with their health, so they can live healthier on autopilot. We launched in 2024 and have already seen explosive growth - 10x revenue in the past six months - with strong traction across the US, Europe, and beyond.

At Leaply, we challenge traditional career paths - we value ownership over job titles, and impact over process. As we scale, we're looking for a sharp, data-driven Marketing Analyst to bring structure and clarity to how we make marketing decisions.

Responsibilities

• Partner with the marketing team to sharpen day-to-day decision-making - from spend allocation to creative testing to channel mix
• Drive analytical culture across the marketing team - through training, self-service tooling, and enablement that turns data into a team capability, not an analyst service
• Prioritize and lead deep-dive research into our audience and how each segment translates into long-term unit economics
• Build out our AB test evaluation framework across funnels - set methodology, raise the quality bar, accelerate decision velocity
• Design and own the monitoring layer for key metrics and early warning signals - dashboards, AI assistants, Slack alerts
• Design and evolve scalable, resilient data pipelines that consolidate marketing, product, and payment data into analytics-ready models
• Partner with engineering on the quality and transparency of our tracking - from event taxonomy to attribution integrity
• Shape team-level standards: which tools we use, how we approach recurring analytical problems, what "good" looks like for us

Requirements

• 2+ years in analytics for consumer apps or digital products, ideally subscription-based
• Strong analytical mindset - you decompose metric behavior naturally, separate cohort from calendar effects, and explain complex concepts in plain language
• Strong SQL with hands-on experience on large datasets (BigQuery would be a plus)
• Proficiency with BI tools (Tableau preferred; Power BI, Looker). A track record of building automated reporting layers would be a plus
• Solid grasp of core marketing economics - CPM, LTV, CAC, ROAS - and how they connect to business decisions (performance marketing background would be a plus)
• Comfort with experimentation methodology and statistical fundamentals - A/B test design, sample sizing, significance, power, common pitfalls

Nice to Have

• Working-level Python for data manipulation and lightweight scripting
• Hands-on Amplitude experience - both dashboard building and tracking design
• Experience with a data transformation tool (dbt, Dataform, SQLMesh)
• Data Science fundamentals - forecasting, clustering, basic ML approaches
• Experience running monetization experiments (significant plus in a subscription context)
• A natural teacher instinct - you proactively level up the team around you, not just deliver numbers

We Offer

• Competitive compensation and a high-impact role
• Full ownership of the marketing analytics function
• Direct partnership with the CMO and close mentorship from our Data Analytics Lead
• Access to internal SKELAR communities across Analytics, Marketing, Product, and Engineering
• A meaningful mission: help people live healthier lives every day

About the Company

Leaply is backed by SKELAR, a venture builder with 13+ successful B2C businesses. Beyond business, we support the SKELAR Foundation, a charitable initiative created by employees to support the Ukrainian Armed Forces.

Join us in building the next big thing!