Job Description, Responsibilities & Requirements
About the Position
Quantum Expressions Media Consult LTD, Nigeria’s pioneering multimedia powerhouse, is seeking highly skilled, tech-savvy, and passionate professionals to join its Visual Radio cum Digital Media powerhouse. The Marketing and Sales Executives will be responsible for implementing and executing marketing strategies and driving sales initiatives for multimedia content and services across various platforms.
Responsibilities
Market Research and Analysis
- Conduct thorough market research to identify target audiences, understand consumer behavior, and analyze market trends relevant to Quantum Expressions Media Consult LTD’s offerings within Nigeria.
- Monitor competitor activities and identify opportunities for differentiation and market penetration.
- Analyze real-time consumer data to identify audience preferences and tailor marketing and sales approaches accordingly.
- Provide regular reports on market trends, competitor activities, and consumer insights to inform marketing and sales strategies.
Marketing Campaign Execution
- Implement and manage marketing campaigns across various channels, including digital marketing (social media, SEO/SEM, email), traditional media (where applicable), and events.
- Create compelling marketing materials, including digital content, social media posts, presentations, and promotional materials.
- Track and analyze the performance of marketing campaigns using relevant metrics (e.g., reach, engagement, conversion rates).
- Manage marketing budgets effectively, ensuring all activities are within allocated resources.
Sales and Business Development
- Identify and target potential clients, including advertisers, sponsors, media buyers, and strategic partners, within the Nigerian market.
- Build and maintain strong relationships with existing and potential clients through regular communication, presentations, and tailored solutions.
- Present and pitch Quantum Expressions Media Consult LTD’s content offerings, advertising opportunities, and sponsorship packages effectively.
- Negotiate and close sales deals, ensuring mutually beneficial agreements.
Reporting and Performance Tracking
- Maintain accurate records of sales activities, client interactions, and deal progress within the CRM system.
- Generate regular sales reports and forecasts for management.
- Track and analyze key sales metrics (e.g., conversion rates, deal size, sales cycle length) to identify areas for improvement in sales strategies and processes.
- Collaborate with the finance team on invoicing and payment processes.
Requirements
Educational Requirements
- Bachelor’s degree in marketing, Business Administration, Mass Communication, or related field
- A Master’s degree is an added advantage
Professional Requirements
- Relevant professional certifications in marketing or sales (e.g., CIM, NIMN) are an advantage.
Experience Requirements
- Minimum of 0-5 years of experience in marketing and/or sales roles, preferably within the media, advertising, or digital content industries.
- Experience with digital marketing tools and platforms. Familiarity with CRM software.
Knowledge Requirements
- Understanding of Marketing Principles and Strategies
- Proficiency in Digital Marketing Channels and Tools
- Knowledge of Sales Processes and Techniques
- Familiarity with CRM Systems
- Understanding of Data Analysis and Reporting
Skill Requirements
- Proficiency in using CRM software.
- Strong digital marketing skills (social media, SEO/SEM, email marketing).
- Excellent presentation and sales pitching skills.
- Ability to analyze marketing and sales data.
- Competent in using Microsoft Office Suite (Word, Excel, PowerPoint).
- Familiarity with marketing automation tools is an advantage.
Personal Abilities
- High level of integrity and professionalism.
- Strong communication and interpersonal skills.
- Excellent negotiation and persuasion abilities.
- Results-oriented and driven to achieve targets.
- Proactive and self-motivated.
We Offer
- Opportunity to work with a pioneering multimedia powerhouse.
- Equal opportunity for everyone regardless of their background, gender, race, and other protected characteristics.
About the Company
Quantum Expressions Media Consult LTD is Nigeria’s pioneering multimedia powerhouse leveraging cutting-edge technology, real-time consumer data, and modern journalistic methods to deliver on-demand, need-based content seamlessly across multiple platforms.