About the Position

Marketing Automation & Data Manager (f/m/d)

Bucharest (RO)

Full-time

Published: 24.09.2026

Introducing Thinkproject Platform

Pioneering a new era and offering a cohesive alternative to the fragmented landscape of construction software, Thinkproject seamlessly integrates the most extensive portfolio of mature solutions with an innovative platform, providing unparalleled features, integrations, user experiences, and synergies. By combining information management expertise and in-depth knowledge of the building, infrastructure, and energy industries, Thinkproject empowers customers to efficiently deliver, operate, regenerate, and dispose of their built assets across their entire lifecycle through a Connected Data Ecosystem.

What your day will look like

The Marketing Automation & Data Manager is the technical owner of Thinkproject’s Marketo environment and its connections to the broader commercial technology stack. The role ensures that campaigns, lifecycle programmes, data flows, and lead-management processes operate accurately and reliably. It combines hands-on Marketo administration with campaign operations, data quality, technical troubleshooting, and user enablement.

Responsibilities

Marketo Administration

Act as the primary administrator and technical owner of Marketo.
Manage users, roles, workspaces, partitions, channels, tags, and programme templates.
Maintain naming conventions, folder structures, tokens, and operational programmes.
Configure and monitor smart campaigns, lists, forms, landing pages, and email programmes.
Manage platform releases and assess their impact on existing processes.
Monitor platform health, campaign queues, and system performance.

Campaign and Lifecycle Implementation

Build and test automated nurture, acquisition, re-engagement, and customer programmes.
Translate campaign and lifecycle requirements into scalable Marketo programme structures.
Create reusable templates that allow marketers to launch campaigns efficiently.
Implement segmentation, personalisation, and localisation requirements.
Establish quality-assurance processes for data, links, tracking, consent, and rendering. Support campaign activation while protecting platform integrity and governance.

CRM Integration and Lead Management

Monitor and maintain the integration between Marketo and the CRM.
Manage field mappings, synchronisation rules, and operational data flows.
Implement the technical logic for lifecycle stages, scoring, qualification, and routing.
Investigate and resolve synchronisation errors, duplicate records, and routing failures.
Partner with Revenue Operations on changes affecting leads, contacts, accounts, and opportunities.
Document dependencies between marketing automation and CRM processes.

Data Quality and Compliance

Monitor data completeness, accuracy, duplication, and standardisation.
Implement automated processes for enrichment, normalisation, and database hygiene.
Maintain consent, subscription, and communication-preference processes.
Support GDPR-compliant collection and use of prospect and customer data.
Manage suppression rules, retention processes, and preference-centre integrations.
Escalate data, security, or compliance risks to the appropriate owners.

Reporting and Analytics Enablement

Ensure campaigns use consistent tracking, taxonomy, and attribution fields.
Support reliable reporting across Marketo, CRM, website, and advertising platforms.
Produce operational reporting on database health, campaign execution, and lead processing.
Help diagnose conversion issues by analysing programme and lifecycle data.
Validate that campaign and attribution data reaches downstream reporting systems correctly.

Documentation and Enablement

Maintain technical documentation, data dictionaries, and process maps.
Train marketers on approved templates, processes, and platform standards.
Provide technical guidance during campaign planning.
Establish intake, prioritisation, and service-level processes for Marketo requests.
Reduce reliance on manual processes through automation and reusable programme architecture.

Measures of Success

Marketo and CRM synchronisation remains reliable and errors are resolved promptly.
Lead scoring and routing operate within agreed service levels.
Campaigns launch accurately and require fewer manual corrections.
Marketing database quality and consent coverage improve.
Teams use standard templates, taxonomy, and governance processes.
Operational incidents and unplanned technical work decrease.
Marketing reporting contains complete and consistent campaign data.
Automation reduces campaign production time and repetitive work.

Requirements

Core Skills:
- 4+ years of experience in marketing automation or marketing operations.
- 3+ years of hands-on Marketo administration experience.
- Strong knowledge of Marketo programmes, smart campaigns, tokens, forms, landing pages, segmentation, and database management.
- Practical experience with Salesforce or another enterprise CRM.
- Experience managing marketing automation and CRM integrations.
- Understanding of lead lifecycle, scoring, routing, and attribution processes.
- Strong troubleshooting skills and attention to detail.
- Working knowledge of GDPR, consent management, and email-marketing requirements.
- Ability to translate business requirements into technical workflows.
- Strong written and spoken English.
Preferred Experience:
- Marketo Certified Expert or equivalent certification.
- Experience with APIs, webhooks, integration platforms, or enrichment tools.
- Basic HTML and CSS knowledge for troubleshooting emails, forms, and landing pages.
- Experience supporting multilingual and multi-region marketing teams.
- Familiarity with account-based marketing platforms and buying-group data.
- Experience with business-intelligence or data-visualisation platforms.

We Offer

Hybrid working
Work from abroad
Flexible working hours
Thinkproject Academy
Free English lessons
Unlimited learning
Headspace community access
Women's Network
Corporate volunteering
Social events

About the Company

We are a passionate bunch here. To join Thinkproject is to shape what our company becomes. We take feedback from our staff very seriously and give them the tools they need to help us create our fantastic culture of mutual respect. We believe that investing in our staff is crucial to the success of our business.

Your Contact

Ulrike Ecke

Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.

Working at thinkproject.com - think career. think ahead.

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Marketing Automation & Data Manager (f/m/d)

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