Marketing CRM Operations Strategist

About the Position

We are seeking a Marketing CRM Operations Strategist to develop and optimize omnichannel lifecycle marketing campaigns for a renowned rewards marketplace. Our client specializes in creating mutual value for advertisers through innovative advertising solutions.

Responsibilities

• Own the full lifecycle of CRM campaigns - from ideation to execution and optimization across email, push notifications, SMS, and in-app messaging.
• Set up and manage automated campaigns using CRM tools like Braze and Iterable to boost engagement at different customer stages.
• Ensure a smooth and consistent customer experience across all communication channels.
• Design and optimize end-to-end lifecycle journeys including onboarding, activation, retention, reactivation, and monetization.
• Develop dynamic and personalized messaging using conditional logic and customer data.
• Coordinate with the CRM team to align mobile marketing strategies with overall customer lifecycle plans.
• Use Looker to track customer data and campaign performance, focusing on app installs, engagement, and retention.
• Build dashboards and reports to monitor key metrics such as open rate, CTR, conversion rate, retention, and revenue impact.
• Analyze user behavior and cohort performance to refine targeting strategies and improve lifecycle KPIs (retention, LTV, conversion).
• Build and maintain a roadmap of lifecycle improvements and campaign experiments based on data insights and business priorities.
• Develop targeted customer segments based on behavior, lifecycle stage, and mobile interactions.
• Design personalized marketing journeys to boost engagement and customer retention.
• Execute A/B and multivariate tests across messaging, timing, frequency, and journey logic to continuously improve engagement and conversion.
• Use Liquid scripting for dynamic content personalization in emails and push notifications.
• Identify ways to automate CRM workflows and improve efficiency.
• Translate data into actionable insights and clear recommendations for stakeholders.
• Document test results, learnings, and best practices to continuously improve lifecycle marketing performance.

Requirements

• 4+ years of experience in mobile app marketing, CRM, lifecycle marketing, and omnichannel strategies with hands-on campaign execution.
• Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent work experience).
• Strong experience with Braze including Canvas builds, segmentation, campaign QA, and deployment.
• Hands-on experience with dynamic content personalization using Liquid.
• Ability to design, implement, and analyze A/B tests to optimize engagement strategies.
• Experience with mobile marketing channels, including push notifications, SMS, and in-app messaging.
• Experience with Looker or other business intelligence tools for tracking and analyzing customer data and campaign performance.
• Basic knowledge of front-end development (HTML, CSS, JavaScript) for email and in-app messaging customization.
• Proven experience in improving customer experience and analyzing performance data.
• Excellent organizational skills, attention to detail, and communication skills.
• Excellent written and spoken English skills.

Nice to Have

• Experience with data visualization and reporting tools besides Looker, such as Tableau or Power BI.
• Experience with transitioning between marketing automation platforms and setting up new communication channels.
• Proficiency in SQL for extracting and analyzing customer data.
• Familiarity with CDPs and data integrations.
• Braze certified.
• Martech stack integration experience.

We Offer

• Remote work in an international company in the USA.
• Flexible paid time off (PTO).
• Competitive salary in the USD.
• Flexible working hours to help you manage your work/life balance.
• Support for on-site and remote.
• Career and professional growth.
• Warm and friendly attitude to every specialist.

About the Company

Our client is a famous rewards marketplace that offers users encouragement for signing up for various products and services. They specialize in creating mutual value for advertisers through innovative advertising solutions.