Marketing Data Analyst - In House Creative Agency

About the Position

Marketing Data Analyst - In House Creative Agency

Join Citi's in-house creative agency as a Marketing Data Analyst to review performance data and market trends, strengthening creatives.

Responsibilities

• Monitor and forecast trends to integrate into marketing creatives
• Work closely with internal clients to collect performance results on in-house agency produced deliverables and report on the findings
• Collect competitor work samples, identify key takeaways, and share with the team
• Develop and implement a system for gathering and analyzing data, establishing baselines
• Uncover customer insights through performance result analysis to advise copy and design and strengthen engagement
• Lead lunch and learns with the in-house team and with marketing partners on marketing best practices
• Present key learnings concisely and comprehensively to a senior-level audience
• Think strategically to understand business needs and recommend ways of executing them through creative deliverables
• Distill information from multiple sources and synthesize it into one central, compelling story
• Work with internal clients to understand the strategy behind the key message
• Effectively manage time to track multiple active campaigns, delivering high quality work

Requirements

• Bachelor’s degree in Business, Marketing, Mass Communication/Advertising, or related field. Experience in financial services is a plus.
• 8-10 years of related work experience (digital agency environment preferred), exceptional reporting and presentation skills
• Excellent written and verbal communication skills
• Expert in MS Office applications, especially Excel, Word, and PowerPoint
• Experience using Tableau software. Knowledge in SQL, Python, and/or R is a plus.
• Must have a strong ability to report data and metrics comprehensively, leveraging analytical apps and dashboards for clear visualization and insights
• Adept at gleaning customer insights from creative performance data to inform strategy
• Adaptable, Bold, Collaborative, Courageous, and Determined with a lot of empathy both in internal interactions and with clients
• Experience presenting to senior leaders
• Expert at reporting on market trends and performance data analysis to strengthen campaigns
• Ability to work with key business stakeholders, understand the central strategy, and work with a team to execute effectively
• Passion for analytical thinking and making complex data clear
• An independent leader that’s a self-starter with strong organizational skills
• Eagerness to work in a fast-paced environment
• Strong sense of urgency to meet or exceed deadline expectations
• Tech savvy; able to quickly adapt to new technology and assist team members in troubleshooting issues

We Offer

• Competitive salary range: $114,720.00 - $172,080.00
• Comprehensive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs.
• Paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays.
• Opportunity to work in a hybrid environment.

About the Company

Working at Citi is far more than just a job. A career with us means joining a team of approximately 219,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community, and make a real impact.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

For additional information regarding Citi employee benefits, please visit citibenefits.com.

Apply now to be part of our dynamic team and help us shape the future of marketing at Citi.