Marketing Data Analyst (part-time)

About the Position

We are looking for a Marketing Data Analyst who will build Dripify's marketing attribution and reporting. You will be the architect of how we understand marketing performance commercially: which channels drive revenue, which content converts to paid customers, and where our acquisition spend is actually working. Once the foundation is solid, the scope grows - this engagement starts fractional and is designed to evolve into a full-time role.

Responsibilities

• Audit the current GA4 and BigQuery setup: identify tracking gaps, attribution gaps, and data quality issues.
• Design and document the event taxonomy, tracking plan, and naming conventions aligned to real business questions.
• Implement a cross-channel attribution model that connects marketing touchpoints (organic, paid, affiliate, content, email) to trial starts and paid conversions.
• Implement and document the full data model.
• Design and build dashboards that give a clear, consistent view of marketing performance.
• Build channel-level performance views for organic, PPC, affiliates, content, and email, each showing contribution to pipeline and paid revenue, not just traffic.
• Build a content performance dashboard with article-level data including visits, trial starts, and MRR contribution.
• Build a top-of-funnel to revenue waterfall: traffic → trial → paid conversion by source.
• Deliver regular reporting: weekly channel snapshots and monthly marketing performance reviews.
• Conduct campaign and experiment analysis to measure the impact of launches, tests, and budget changes.
• Generate proactive insights: flag anomalies, identify growth opportunities, and support quarterly OKR tracking.

Requirements

• 3+ years as a marketing or data analyst.
• Familiarity with the modern data stack: warehouse (BigQuery/Snowflake/Redshift), ELT (Fivetran / Airbyte), transformation layer (dbt).
• Proven ability to build a marketing attribution model from the ground up - you've connected multi-touch data to actual revenue outcomes before.
• Experience building a BI/visualization layer from raw data (Looker Studio, Tableau, or similar).
• Solid grasp of B2B SaaS funnel mechanics: trial-to-paid conversion, CAC, LTV, MRR attribution.
• You understand what the numbers mean commercially, not just technically.

Nice to Have

• Experience connecting content performance to revenue - article or page-level attribution, mapping organic content consumption to downstream paid conversions.
• Experience with affiliate tracking platforms (Impact, PartnerStack, etc.).
• Experience with GA4.

We Offer

• Fully Remote position.
• Opportunity to grow into a full-time role.

About the Company

We built Dripify because sales outreach was broken-slow, manual, and exhausting. So we fixed it.

Dripify is a human-first outbound automation platform for LinkedIn and email. We help B2B sales teams automate prospecting, personalize outreach at scale, and fill their pipeline without burning out.

No more copy-pasting messages. No more chasing leads manually. No more guessing what works.

Today, 40,000+ companies use Dripify to work smarter, move faster, and actually enjoy outbound again.

Founded in 2017, Dripify has over 100+ coworkers.

Locations

• Kyiv, UA
• Warszawa, PL
• Lviv, UA

Contact

Anna Bahan

Talent Acquisition Specialist