Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Marketing Deployment Executive
Malmö, Sweden
Contract Type: Permanent
Career Level: Experienced Professional
Functions: Marketing
Salary Range: Competitive salary
Why Marketing?
We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and its these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.
Why BAT?
At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.
We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross-functional teams connecting with industry leaders and expanding your professional network.
Join us at BAT, where purpose meets possibility, and your career story unfolds.
A Better Tomorrow
Building a Smokeless World is no small feat-it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.
Strategy and Purpose
- Brand and Innovation
Responsibilities
- Own channel marketing deployment plans (offline) aligned to brand plans and cycle objectives.
- Define activity KPIs, track performance and report results and insights into marketing drumbeats and post implementation reviews.
- Lead hands-on deployment of marketing activations across brands and projects within the channel scope.
- Brief, manage and challenge creative, media, production and deployment agencies to ensure timely, high-quality and cost-efficient execution.
- Own channel budget management, spend tracking, financial reporting and invoice control.
- Drive execution across offline ecosystems and connect with digital channels.
- Plan and deploy experiential marketing activations in collaboration with internal stakeholders and external partners, ensuring brand consistency, high-quality execution and delivery against agreed objectives.
- Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.
Requirements
- 3+ years of experience in marketing deployment, activation, digital marketing, trade marketing or a similar role.
- Proven experience operating in a multi-brand and/or multi-category environment; FMCG experience strongly preferred.
- Demonstrated hands-on experience deploying marketing plans across physical consumer touchpoints.
- Strong understanding of key marketing principles: consumer needs, consumer behaviours and journeys and activation channels & touchpoints.
- Strong understanding of consumer journeys and activation mechanics.
- Strong project management skills and ability to maintain focus on several projects at the same time and effective planning/prioritization skills.
- Experience briefing, managing and challenging agencies (creative, media, production, deployment).
- Clear execution mindset, with a strong focus on delivery quality, consistency and results.
- Resilience and adaptability, with an ability to work in a fast-paced highly regulated environment.
- Full professional proficiency in English; Swedish is an advantage.
We Offer
- Market leading annual performance bonus
- Diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Internal advancement opportunities and personalized growth programs
- Access to online learning platforms and continuous improvement initiatives
- Supportive and inclusive work environment
About the Company
At BAT Sweden, we strive to create a smokeless reality on a day-to-day basis. We are one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award-winning employee experience here.
Values
At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.
- Truly inclusive
- Do the right thing
- Love for our consumer
- Passion to win
- Empowered through trust
- Stronger together
Take Control of Your Future with BAT
At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.
We believe that everyone has a place in our organisation. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.
We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.
Benefits
At our core, we understand your best work happens when you feel fully supported. Our meticulously designed reward and benefits package are shaped to acknowledge your contributions and to magnify your impact. As you grow, so do we.
Social Wellbeing
Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.
Emotional Wellbeing
Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.
Physical Wellbeing
Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.
Financial Wellbeing
Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.
Apply Now
Ready to take the next step in your career? Apply now and join our team in Malmö, Sweden.