Marketing Deployment Manager (Entertainment & Events) - Sweden
Tech Stack
Job Description, Responsibilities & Requirements
About the Position
Marketing Deployment Manager (Entertainment & Events) - Sweden
Copenhagen, Denmark
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Contract Type
Permanent
Career Level
Experienced Professional
Functions
Marketing
Salary Range
Competitive salary
Why Marketing?
We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and its these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.
Why BAT?
At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers - It's one of the many reasons we have been named as a Global Top Employer for the eighth consecutive year.
We believe that Leadership shouldn’t be confined to titles. It’s a mindset and through our leading Learning and Development programmes, you’ll continuously develop your skills and experience. With our unwavering support, you’ll work in cross-functional teams connecting with industry leaders and expanding your professional network.
Join us at BAT, where purpose meets possibility, and your career story unfolds.
A Better Tomorrow
Building a Smokeless World is no small feat-it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.
Strategy and Purpose
Brand and Innovation
Marketing Deployment Manager (Entertainment & Events) - Sweden
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
British American Tobacco Sweden has an exciting opportunity for a Marketing Deployment Manager (Entertainment & Events) in Malmö.
We’re looking for a new colleague to join our ambitious and dynamic Marketing Deployment team in Malmö, focused on the Entertainment and Events channel. You’ll be part of driving our leading position in the entertainment space through impactful partnerships, creating unforgettable experiences, enabling sales and deploying with excellence activities focused on building our brand’s presence where products are consumed on-site, like bars, nightclubs, restaurants, festivals and owned events.
This is a unique opportunity to lead a high-performance team of three executives and two trade representatives. Together, you will translate brand plans into breakthrough marketing experiences across Sweden, enabling a higher connection to our brands. You will identify and deliver the right initiatives to attract, convert and retain consumers, ensuring consistent and high-quality deployment across all touchpoints. You will manage campaigns from planning to execution, working closely with cross-functional teams and external partners to deliver measurable results and contribute to brand growth. This role requires a blend of sales management, marketing strategy, relationship building and an extra pinch of creativity and resilience to deal with a high-pace environment.
BAT Sweden is a leading multi-category consumer goods business with a purpose to create A Better Tomorrow™ with a vision to Build a Smokeless world – one where smokers have migrated from cigarettes to smokeless alternatives. This transformation is driven by global brands like VELO, Lundgrens and VUSE, which play a key role in providing reduced-risk alternatives to traditional cigarettes. In a highly regulated and competitive environment, building strong partner relations is crucial, which is why we are looking for an entrepreneur and outspoken colleague to join our Entertainment team. In return, you should expect excellent career and personal development opportunities as well as an inclusive and fun working environment.
Responsibilities
- Entertainment & Events Channel Strategic Execution: Develop and implement channel business plans, ensuring national strategic coverage, aligned with key performance indicators and activation plans to drive acquisition, conversion and retention.
- Relationship Management: Build strong partnerships with key on-premise account owners and festivals managing teams to increase brand visibility and volume.
- Lead end-to-end Deployment: Manage internal and external stakeholders, ensuring marketing campaigns deployment, high-quality and timely delivery across all touchpoints.
- Investment Management: Guarantee ideal budget allocation, delivering impactful and cost-effective activations and overlook spends operation and effectiveness.
- Performance Tracking: Monitor KPIs, market data, and sales performance, reporting insights and adjusting strategies to achieve goals.
- Team Leadership: Lead the direct reports to ensure clear accountability, high performance and operational excellence.
- Operational duties: Comply and implement activities in accordance with the rules of laws and regulations relating to environmental protection, safety at work and fire protection, and internal EHS or Sustainability standards and procedures.
Requirements
- 5+ years of experience from a similar role, preferably from the FMCG industry
- Proven experience on delivering experience marketing activation, preferably through entertainment channel
- Strong commercial acumen, relationship-driven and skilled negotiator, with a talent for identifying, building and maintaining collaborations
- Strong understanding of consumer needs, behaviours and journeys, and consumer acquisition and engagement strategies
- Proven team management experience and cross-functional leadership
- Ability to manage multiple projects and campaigns in parallel in a fast-paced environment
- Experience briefing, managing and challenging creative, media and execution agencies
- Full professional proficiency in English; Swedish is an advantage
We Offer
- We offer a market leading annual performance bonus (subject to eligibility)
- Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
- Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
- You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
- We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
About the Company
In BAT Sweden we strive to create a smokeless reality on a day-to-day basis. If you wonder how we are getting there, please take a look at the OMNI report – a comprehensive study done to analyse the current market trends in tobacco harm reduction.
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
Values
At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.
- Truly inclusive
- Do the right thing
- Love for our consumer
- Passion to win
- Empowered through trust
- Stronger together
Take Control of Your Future with BAT
At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers.
We believe that everyone has a place in our organisation. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential.
We believe in you.
Join us at BAT, where purpose meets possibility, and your career story unfolds.
“A fast pace and an international environment are what I love about working here. You get the chance to rotate within functions - and I've brought my passion for sustainability to Omni-Channel Deployment where I deliver a seamless consumer experience by ensuring unified deployments across all touchpoints, including E&E, Retail, and Digital platforms.”
Stephanie Toor
Activation Manager, Denmark
Benefits
At our core, we understand your best work happens when you feel fully supported. Our meticulously designed reward and benefits package are shaped to acknowledge your contributions and to magnify your impact. As you grow, so do we.
Social Wellbeing
Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.
Emotional Wellbeing
Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.
Physical Wellbeing
Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.
Financial Wellbeing
Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.
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