Marketing Executive - Informed

About the Position

We are looking for a Marketing Executive to turn complex product and technical information into clear, engaging campaigns that generate interest and support commercial growth.

This is a hands-on role for someone who is comfortable owning the day-to-day delivery of multi-channel marketing activity. You will create content, build and launch campaigns, manage marketing automation activity and track how leads progress through the pipeline.

Responsibilities

• Develop and deliver multi-channel campaigns that support lead generation, customer engagement, and commercial growth.
• Research, write, and edit high-quality content for different stages of the customer journey.
• Create campaign materials including emails, landing pages, presentations, brochures, case studies, web pages, and thought-leadership content.
• Build and launch emails, forms, and landing pages through Pardot or a comparable marketing automation platform.
• Develop nurture journeys that help move prospects towards becoming qualified commercial opportunities.
• Use customer, demographic, and lead data to segment audiences and improve campaign relevance.
• Support digital activity across email marketing, website content, SEO, social media, and online advertising.
• Manage campaigns through the marketing platform, ensuring leads are captured consistently and pipeline progression can be tracked.
• Monitor campaign performance and provide clear reporting against agreed marketing and commercial measures.
• Share insights from campaign and email testing to improve copy, creative execution, segmentation, and conversion.
• Coordinate Informed’s presence at conferences, exhibitions, and other industry events.
• Work with internal specialists and external agencies to deliver activity on time and to a consistently high standard.
• Maintain a strong and recognisable brand presence across every customer touchpoint.

Requirements

• Experience in a B2B marketing role, ideally within a technical, scientific, certification, professional services, or similarly complex environment.
• Hands-on experience delivering campaigns across several channels, particularly email, digital content, social media, and events.
• Strong copywriting and editing skills, with examples of translating detailed or technical information into accessible customer content.
• Practical experience using a CRM and marketing automation platform to build campaigns, manage leads, and track performance.
• Experience creating emails, landing pages, forms, nurture journeys, or automated communications.
• An understanding of audience segmentation, lead generation, and how marketing activity supports pipeline development.
• The confidence to manage multiple campaigns and deadlines while maintaining close attention to detail.
• Experience briefing agencies, designers, or other internal specialists.
• Strong written and verbal communication skills.
• Degree-level education or equivalent relevant professional experience.

Nice to Have

• Experience using Pardot.
• Experience with a comparable platform such as HubSpot, Marketo, or Microsoft Dynamics 365 Marketing.
• Familiarity with SEO, paid digital campaigns, design tools, or video-editing software.

We Offer

• A hybrid work arrangement with the option to work from home and visit our offices in Victoria (SW1E 5JL) and Fordham (CB7 5WW) 1–2 days per month.
• The opportunity to work with a globally recognised sports nutrition testing and certification brand.
• A chance to contribute to helping consumers make more informed choices and enabling responsible brands to demonstrate their commitment to safer, higher-quality products.

About the Company

Help build trust in the global sports nutrition industry

Informed is a globally recognised sports nutrition testing and certification brand. We work with supplement manufacturers, brands, and athletes to provide greater confidence that products have been tested for quality, contamination, and label accuracy.

Our certification programmes help consumers make more informed choices and enable responsible brands to demonstrate their commitment to safer, higher-quality products.

Informed is part of LGC ASSURE, which brings together four global brands to deliver assurance solutions across the manufacturing, ingredient, and nutritional supplement supply chains.

This is a hybrid role applicable to people based in the UK and within a commutable distance from East Cambridgeshire and Central London. You will need to be able to travel to our Victoria (SW1E 5JL) and Fordham (CB7 5WW) offices 1–2 days per month for team collaboration and business meetings. Please consider this travel requirement before applying.

Our Values:

• Passion
• Curiosity
• Integrity
• Brilliance
• Respect

We deliver world-class solutions and foster an inclusive and collaborative environment where every team member can thrive and achieve their full potential!

Equal opportunities

We are committed to ensuring that every job applicant and employee is valued for their individual talents. We strictly prohibit discrimination on the basis of age, disability, race, colour, ethnic or national origin, sex, sexual orientation, gender reassignment, marital or civil partnership, pregnancy or parental status, religion, or belief. We proudly support an inclusive work environment where everyone can compete and succeed based on their merits.

#ScienceForASaferWorld

Job Location

• City: East Cambridgeshire, Central London
• Country: UK
• Work Arrangement: Hybrid