Marketing Generalist (SMM + Influencer Manager)
Primary stack
Nice to have's
Job description
About the Position
Join our digital banking platform as a Marketing Generalist specializing in social media management and influencer marketing to drive brand visibility and engagement.
Responsibilities
- Develop and own the social media strategy for our digital banking platform across platforms like Instagram, YouTube, Facebook, X, LinkedIn, WhatsApp, and more. 📱
- Create platform-specific content calendars to boost awareness and engagement.
- Create and schedule optimized content (feed posts, Stories, Reels, videos, etc.) from concept to publish, following a content calendar.
- Edit short-form videos and images using tools like Canva, CapCut, or similar to meet format requirements.
- Track performance metrics (reach, impressions, engagement, CTR), run simple A/B tests, and optimize accordingly.
- Support product seeding and oversee UGC collection to enhance brand visibility.
- Collaborate with designers, video editors, and influencers to create engaging content.
- Build and nurture community engagement through authentic conversations.
- Stay updated on the latest social media trends, formats, and AI tools.
Requirements
- Digital Marketing
- Social Media Management
- Content Creation
- Video Editing
- Performance Metrics
- A/B Testing
Nice to Have
- Community Engagement
- Trend Analysis
- Influencer Collaboration
We Offer
- Full-time position
- Opportunity to work in the dynamic field of digital banking
About the Company
[Company description if present]
© Fintech Farm. This job description was sourced from the employer's public career page. TheJob is not the employer — we index the posting and route candidates to the source. All content rights and hiring decisions belong to the employer.
About Fintech FarmWe are a UK fintech creating successful neobanks in emerging markets in partnerships with local traditional banks. The mission is to make banking services accessible, simple and fun to use worldwide and the goal is to launch neobanks in 50+ markets, serving 100m+ customers.Since our foundation in 2020, we’ve so far launched neobanks in Azerbaijan (2021), Vietnam (2023), Kyrgyzstan (2024) and India (2025), with 2m+ customers collectively and have more markets on the near horizon!Why Fintech Farm is a great place to beCustomers. We always go above and beyond to provide an amazing customer experience. And who said that banking has to be boring? We make our apps not just easy but fun to use.People. We have 250 employees and we’re all business partners in our company — each with stock options that give us a real stake in the business. As we grow and succeed, we all share in the upside. We work with strong individuals whom we empower and trust rather than micromanage. We always stay curious and open-minded.